Gome Department of Electrical business suffered integration pains: Bowser net into "investment business Department"

With Gome online and Bowser integration Curtain opened, "illegal layoffs", "Blood Bowser" became the company's key words. What happened to Gome online in the past few months? Can these problems be avoided? The transition to http://www.aliyun.com/zixun/aggregation/33966.html ">pop platform (refers to the open platform to attract third-party merchants) can the Bowser network in the future find chance?

Layoffs to secure this year's profits

As one of the legacies of Chen's time, Bowser's fate has been a lingering problem in the minds of Gome's management. Food is tasteless, tasteless.

In the period of Chen's reign of Gome, in order to keep up with the pace of the electric business, Gome spent 48 million to buy Bowser 80% Equity. After the acquisition and investment of hundreds of millions of yuan to nurture, but Bowser performance is not satisfactory, only in 2011 its loss amounted to 194 million yuan.

After Chen left Gome, Gome's new management has developed Gome's online mall, a new electric-business platform with a strong sense of Gome's brand. Bowser's fate began to become a mystery.

December 3, Gome Group officially announced that it will integrate its Gome online mall and Bowser network of two major electric platform, integration, Gome Online mall will be officially renamed "Gome Online", focusing on business, Bowser is an independent brand to become a comprehensive class of electric business platform.

One condition for appeasing the bowser team was "the relative independence of organization, finance and advocacy", but the arrangement shifted as Gome's three-year strategic plan came into being.

On December 25, Gome's strategic conference, Gome President Wang Junzhou repeatedly stressed that Gome must be built into a profitable e-commerce platform to achieve profitability in 2013, not profitable for enterprises and investors have no value.

An insider revealed that after the adjustment of the Bowser network is now basically equivalent to the Gome online "business Ministry", specializing in small and medium-sized merchants to join the work. "In the past, the costing was two statements from two companies and has now been merged into one." Bowser's marketing work must also be supported by the company's Unified Marketing Center, which is already the equivalent of one of Gome's online bowser. ”

Kubagao No Exit

Gome Marketing vice President Pengliang in an interview with Sina Science and technology, said the two companies merged, part of the post will inevitably appear redundancy phenomenon. This part of the triage staff have a few whereabouts, one is up to the group, and the second is to go to Gome's line shop; Most people are the third: layoffs, the total number of people affected is hundreds of.

In response to reports that the United States will be the year after the report, Pengliang said that the merger of the two companies after the Bowser director level of none of the separation, nor one was laid off, managers are less affected.

He said, including himself, many of the original Kubagao tube has been to other departments of the company or with the original Gome team integration. In addition, after the merger there are several new departments, the new business also diverted some of the managers, such as OEM Business Department (responsible for licensing production), ODM division (commissioned design and production) and group buying division.

Pengliang to buy for example, "Gome online has been to the new height of group buying business, now the number has reached more than 50 people, to become an independent channel or a subsite, there is considerable autonomy." ”

Another change is that Gome Senior Vice President, Gome Online Chairman Shangui has no longer in charge of the information, logistics, focus on e-commerce business. "Shing 70% of the time in the Gome online office location in Zhongguancun Ding Good Mansion office, the original Gome Group office is basically vacant state." Pengliang told Sina Technology.