Gome earlier proposed O2M concept

Absrtact: O2m seems to be a brand new concept that the industry has been able to look up earlier in proposing this concept seems to be gome, time in March 2014. March 11, 2014, daily Economic News reported that Gome recently disclosed the future strategic development direction, namely

O2m seems to be a brand new concept that the industry has been able to look up earlier in proposing this concept seems to be gome, time in March 2014.

March 11, 2014, daily Economic News reported that Gome recently disclosed the future strategic development direction, namely "offline entity Shop + Online Dealer + Mobile Terminal" Modular operation mode, also known as o2m.

Gome vice President Yang that "the true full channel retailer is not O2O, but should be o2m mode, that is, offline entity shop + Online Dealer + Mobile Terminal modular operation mode." ”

But the author thinks, o2m should be a special annotation to the mobile electric business O2O mode, a kind of accurate annotation with industry unique individuality, not only "offline entity shop + Online electric quotient + Mobile Terminal" Modular operation mode.

It has its own unique characteristics, has its own brand, it should be exclusive mobile operators, the core of this model in the "M", the traditional Internet and offline traffic are directed to the mobile end, the formation of the traditional internet, offline physical stores and mobile end of the in-depth interaction.

But the main body and the core are the mobile end, the traditional internet and offline physical stores are for the mobile end of the service. The mobile end, in turn, serves the traditional internet and offline entity stores, bringing traffic to them.

Compared with the O2O concept, o2m pointed out that the online to offline online section has a flow of the process, from the traditional internet to the mobile Internet transformation, traction process, but also pointed out that the offline to online part of the process of circulation, That is, to move the end of the line from the bottom of the drainage. All the ends of the flow are moving.

This clearly points to the difference between the mobile and the traditional, that is, the difference between the workflow and the principle. In the absence of mobile Internet, O2O Works is a simple traditional internet and offline entity shop interaction process. With the mobile internet, the O2O (ie o2m) works traditional internet and mobile internet can have a process of internal flow of online traffic, offline flow has a process to the mobile end, and then finally focus on the mobile end of the transformation, and finally realize and offline entity shop interaction.

In other words, before the electrical business, as long as the focus on the PC end users, it can be effectively transformed, but now, you have to do both to focus on the PC side of the user, but also to focus on the offline user to the mobile end of the drainage, and then how to convert. This is o2m.

Unlike O2O, O2M is a product of the mobile internet era, clearly pointed out that the mobile internet era different from the traditional internet age, there is no one can not get rid of grinding industry brand, deeply hit in each mobile internet practitioners heart, it let us clearer, what the mobile phone companies should do.

So please don't confuse it with O2O.

Leave O2O speak o2m, equal to edge wood begging pig

But from the essence, o2m also inseparable from the big background of O2O, leaving O2O speak o2m, not impossible, but the edge of the wood begging for pigs-because more difficult is, you first want to put the pig on the tree.

First of all, mobile Internet is part of the line, although it is the online part with its own characteristics, on the one hand it is a traditional internet beneficial supplement, can bring a certain amount of traffic for the traditional internet. On the other hand, it interacts with the traditional Internet and forms a whole, which forms an interactive effect with the offline entity shop. Secondly, o2m is a part of the O2O strategy, on the one hand o2m is the O2O strategy in the mobile end of the supplement, so that the electrical business in the theoretical field to achieve the coverage of mobile operators. On the other hand, in fact, o2m is even a O2O mode, although it is a special manifestation of O2O, to a large extent even to the o2o of transcendence and development, because it broke the traditional O2O mode is limited to the traditional Internet and offline entity shop interaction research and concern, The position of mobile internet and mobile electric business is highlighted in particular. But because the mobile Internet is part of the Internet, it is always a manifestation of online to offline mode.

In a word, the mobile Internet is part of the Internet, and O2O is the product of the Internet, so o2m is a part of O2O.

However, its flow is definitely not linear, but forked type. Divided into online to Mobil and offline to Mobil two tributaries.

Online to Mobil

Online to Mobil, the literal meaning from the traditional internet to mobile internet.

From here, we realize that, to do the mobile electricity business, we must first pay attention to the line of flow to the mobile end of the drainage. In the past we talk about O2O, many people may not pay attention to, in fact, O2O first there is a online to online process, and then the offline. With the o2m, because the mobile Internet is independent of the traditional internet and exist, online to online process is more obvious, we may also be able to see the process more clearly, thus increasing concern.

Relative to the O2O mode of online to online, o2m mode of online to online, that is, online to Mobil will have some insurmountable barriers, because the platform is different, from the end of the PC to move, spanning two different devices, Two different network systems. The author does not discuss how to break through barriers, but there is no doubt that this will increase the attention and research of this process, and identify the real existence of this process.

How to solve the barrier problem of online to Mobil and realize the smooth drainage between them will be an important task in the future mobile electric business practice. To solve this problem, the mobile electric business has taken a big step in human beings.

In this process, the two-dimensional code and other emerging technologies can play a role in the bridge, but also need to have a more enlightened competitive environment to avoid all kinds of bans, further deepen the gap, to block the pace of mobile electric business.

Offline to Mobil

Relative to O2O, o2m more clearly pointed out the role of offline resources on the line, or, more attention from the line down to the line of drainage. And O2O more is to show that by turning the Internet into the front of the physical business, and then let offline consumers through online channels to achieve transactions, and then to the line to experience and consumer products such a process.

In such a process, the user may also be a real part of the traditional electric, often, only when they have the need for shopping, will go to the front of the physical business, that is, line up. At least, it will go to the electric business platform.

And o2m clearly points out that another aspect of mobile power is offline to Mobil.

I think this is a revolutionary concept, because it points out the difference between the two. The difference is that mobile internet has been through various applications and various means, turning users into a part of mobile internet and mobile, users not only need mobile internet and mobile electric platform when they are shopping, but also need mobile internet and mobile electric business platform when not shopping, such as micro-trust platform.

At present, to solve the problem is to which platform to go. This is also the focus of the industry's competition, if you do not understand the true meaning of offline to Mobil, and its traditional internet O2O process differences, the contention will continue to stay in the original stage, that is, simple mergers and acquisitions or restructuring, rather than from the user experience to enhance the competition for users, fundamentally solve problems