Gome electric business, don't go astray!

Source: Internet
Author: User
Keywords Electric dealer Gome online on-line Gome electric business through

December 3, Gome Group announced the integration of its two major electric platform, the realization of unified management and resource sharing. Gome Online Mall changed its name to Gome on-line, positioning in the business for the merchants across the category of comprehensive electronic shopping site.

According to media reports, integration, Gome Online mall and Bowser network two platform will realize the function of the backstage integration, to achieve information systems sharing, member interaction and sharing, some of the procurement scale and benefit sharing, logistics system sharing and information services sharing. Business model, two platforms will also maintain two domain names and different Web style business model, in the organization, finance and publicity to maintain relatively independent. Gome related officials said that the future Gome online will focus on building a supply chain, including home appliances, 3 C, department stores, including the comprehensive consumer website. And Bowser will be independent brand, independent website, independent operation of the model to develop a comprehensive class of electric business platform.

Gome reported a loss of 687 million yuan in the first three quarters of the year, with a loss margin of 186 million in the third quarter. Among them, the loss of E-commerce is considered to be the main reason for the loss of Gome.

"The nature of E-commerce in the Internet environment is by no means a" virtual economy "that many people have understood before. In fact, e-commerce is a real new economy, is the use of Internet Information technology and the perfect integration of the traditional real economy of a model, this new economic model can effectively integrate the existing resources, effectively reduce the cost of enterprise development, improve the new competitive strength of small enterprises, greatly improve the overall efficiency of society. ”

The misguided Gome electric dealer

The electric dealer is difficult to do, but has to do, this is the state of the United States helpless.

Since we have to do, we cannot help but ask, what is the purpose of Gome to do electric business? In He Yi's view, the purpose of Gome to do electrical business is no less than the following two: One is forced by the situation, have to do, do electricity business is defensive behavior, the second is Gome also want to borrow power, through Gome online to sell goods, or the people on the line to the Gome line down.

The former need not analyze, the situation is stronger than the people, the latter goal, Gome needs to ponder. Gome wants to sell the goods through Gome online or take the people on the line to the Gome line. He must know what consumers want most? How does his competitor do it?

What do consumers want? Consumers want a convenient shopping channel + affordable price + perfect after-sale. Gome Online Now what is the change? Whether it is through the background or integration, the purpose is clear, is to create an "online Gome", this is actually to do a comprehensive class of the consumer platform.

We're looking at how competitors do it, Taobao is the first of the electronic business practitioners, mainly through free, user word-of-mouth dissemination, this is the time cost, Jingdong Mall focused on vertical 3c products, through the price war, the user Word-of-mouth transmission, its main line under the rival Su Ning easy to buy into the electric business, through advertising, The price war, the hype way spreads.

Gome to enter earlier, also carried out the purchase of electricity, but has been insufficient attention, so the current gome is still in the second camp.

According to the current thinking of gome, whether it is the positioning of the integrated class on-line consumer platform, or Gome, Bowser the integration of the background, its purpose is still to do an online gome, in this case, the United States to achieve the top three target seems unrealistic. According to the existing ideas, Gome can only go into the price war, and ultimately to failure.

The future trend of electric business: mobile, O2O

Mobile: Electric business app, whether it is Taobao, Jingdong, Suning easy to buy, and so on, well-known electric network almost all have their own app, and in the continuous optimization of the shopping process, to enhance the user experience, so that mobile electric business easier. The electric business app, is the trend, is also the present situation.

O2O: Online with the line, through the network technology, the line of people on the line down. This is the current more popular term, people say is O2O. O2O to do well, the best is the offline entity shop, can provide offline experience and after-sales service, this, Gome is very advantageous.

My opinion

In positioning, Gome online should combine their own offline resource advantages, the Gome online positioning as "O2O Life Service Platform", the user through Gome online, can be convenient to order. More importantly, gome to use the advantages of offline storefront, the preferential implementation, will be offline commodity prices and online synchronization (and can be with similar sites for price PK, maintain price advantage), the online promotion to implement online, do two times sales, and use a strong offline network, do a good job in logistics distribution, after-sales service, Let Gome members feel the United States on the online convenient, affordable, Gome line of good service, and the formation of line online under the word of mouth.

I believe that Gome can only achieve success if we do a good job of resource integration under line online.

Related Article

Contact Us

The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion; products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the content of the page makes you feel confusing, please write us an email, we will handle the problem within 5 days after receiving your email.

If you find any instances of plagiarism from the community, please send an email to: info-contact@alibabacloud.com and provide relevant evidence. A staff member will contact you within 5 working days.

A Free Trial That Lets You Build Big!

Start building with 50+ products and up to 12 months usage for Elastic Compute Service

  • Sales Support

    1 on 1 presale consultation

  • After-Sales Support

    24/7 Technical Support 6 Free Tickets per Quarter Faster Response

  • Alibaba Cloud offers highly flexible support services tailored to meet your exact needs.