Gome Electric Business Evolution path: From borrow chicken eggs to three carriages parallel

In the recent round of Gome's capital operation, Huang Guangyu, like an invisible king, still shows his new will in the electronic commerce layout through the high wall.

May 25, Gome, Hong Kong Stock exchange, confirmed that Gome has 12 million yuan in the price of the Bowser net founder of the Zhiquan of the remaining 20% of the equity acquisition, complete holding Bowser network. After this completion, and a total of HK $90.09 million (about 73.33 million yuan) of the price to Huang Guangyu's Gome Bowser transfer network and the new Rui Mei (is responsible for operating Gome online mall) Each of the 40% equity.

At this point, Bowser completely "national beautification", and Gome's electricity quotient layout will carry out the Huang strategy. In fact, and not as outsiders have argued, Gome was awakened in the era of electricity business, a line of lions, the strength but the end of the day.

Sina Science and Technology found that, in time, gome to do the electricity business is a batch of earlier, it originated in Huang Guangyu, as early as the Beijing east, but because of internal problems delayed down, since then because of the stagnation of Wong Kwong Yu, but whether it is Chen Xiao period or now the cuckoo period, gome attaches great importance to the electric dealers, even to borrow chicken eggs, holding bowser nets, Hope that external forces to catch up with opponents, the Last "cuckoo", "National beautification" Bowser, the formation of two independent electric platform (Gome Online Mall, Bowser Network), an important partner channel (and Dangdang exclusive cooperation) Troika parallel unique situation.

In the current major electricity business platform pattern, Gome's electric business evolution appears alternative, not only others see not too thoroughly, I am afraid its own also some confused.

Huang Guangyu Period

Back in 2002, Liu is copying gome, Suning's business model to expand his IT chain, while gome in the prime of the year, its boss Huang Guangyu will be two years later "crowned King", the richest man in China.

October of this year, Gome has begun to take the first step of E-commerce, it set up the E-commerce department, in the After-sales service Center General manager Liu Xiufeng under the jurisdiction. Liu is also responsible for Gome's after-sales service and logistics, she previously served as the general manager of the Gome Shanghai company, known for good profit. One months later, Gome launched its own online mall.

January 2003, Gome Online mall began trial operation. Since March, affected by SARS, Gome Beijing stores customers began to drop sharply, and online orders exploded. Gome at the time of internal documents, the 2003 Gome online sales revenue of 21 million yuan, and then Huang Guangyu to the site's sales plan is 2.5 million yuan, SARS inadvertently became the catalyst to promote the rapid development of Gome E-commerce. But regardless of the opportunity to touch the electric business strategy of Huang Guangyu, 21 million yuan net sales revenue for 2003 Gome 9.346 billion yuan market revenue, just bucket.

A person familiar with the Gome electric business told Sina Technology, at that time, whether it is early taste of the electricity quotient of the United States is said to be early in 2000 on the construction of ERP as the foundation of Su Ning, are unwilling to give up the line of the real store rapid expansion of the benefits, the electricity quotient brought bonuses in the large market under the sales, is just a dish of wine, gome in any case will not put the construction of electricity to the critical position.