Gome Electric Business game channel on the line to enhance the ability to become present

After Taobao, Beijing-east, when the same as http://www.aliyun.com/zixun/aggregation/34467.html "> Electric business giant gome Online launch of the game channel, By industry experts believe that Gome online further promote its comprehensive category of integrated strategy initiatives.

Analysys data shows that the total size of the 2013-15 online games market will reach 250 billion, and its huge potential attracts a lot of electrical business eyes. Electronic Business Enterprise User scale is huge, compared to traditional game manufacturers, the electric business platform can directly user resources and web game through, not only can use the game to enhance the platform stickiness, but also can speed up the flow of cash to earn profits, the other game-related products can also be sold through its own platform directly, the source of profit has diversified characteristics.

Up to now, the gaming industry is still not profitable, but the investment is still growing, in this situation, just into the Bureau of Gome Online for the electric business game field to bring different changes, will be the focus of the industry's attention this year. Relevant industry insiders pointed out: gome online gaming industry targets not only for the flow of cash, to build their own whole-category image may be more important. Unlike other electric dealers, Gome's electrical appliances (000527, shares bar) of the image of deep-rooted, to break the concept of the United States to establish a full line of Gome online electronic business image, only by propaganda far enough, only to let consumers have more hands-on experience to achieve the desired effect. But the game platform just has the good experience feeling as well as the extremely strong user stickiness. Combined with the existing network shopping crowd characteristics, the game channel on the line may become gome online to the important opportunity of electrical.

Editor: Feng Tags: electricity merchants Gome game channel game industry web game