Gome Electric Business Platform "mutual" change "integration"

The new system will be renamed "Gome Online"

Xinhua News (Reporter Liu Nio) "Gome Online Mall", "Bowser", the two major Gome platform will be from the "mutual" competition into "integration." Yesterday, in the face of Su Ning and other competitors in the http://www.aliyun.com/zixun/aggregation/21302.html "> Electric business field of continuous exerting force, Gome finally clear its own in the field of electric business strategic direction, Officially announced will integrate its Gome online mall and Bowser network of two major electric platform, to achieve a unified background management and resource sharing. After the integration, Gome online will be positioned for the business of the Trans-category comprehensive E-commerce shopping site, and Bowser is similar to the transformation of the open platform Taobao Cat. The analysis points out that after the development of the two brands, Gome chooses to integrate the two electric platform at this time, aiming at realizing the profit of the electric business platform.

Gome yesterday revealed that after the integration of the two major electric platform, Gome Online mall will be officially renamed "Gome Online", which will be gome line under the integration of the main positions, carrying gome to achieve the mission of the electric business strategy.

The acquisition of the brand Bowser will rely on Gome's online background capabilities, independent brands, independent websites, independent operation of the model to focus on the development of integrated class of electric business platform.

Gome desperately seeking "profit" from electricity dealers

"As soon as next January, can realize two websites to use a member account to log in, the member can search the Bowser on-line merchandise on the Gome on-line, two website's merchandise can add to a shopping cart to carry on the convenient payment." "Former Gome online president Handepeng said.

Gome President Wang Junzhou said that the construction will be different from the current unprofitable electric business model, reduce duplication of investment, adjust the whole group in the future multi-channel development strategy.