Gome Electric Company will unify the brand "Gome online": No longer use "Bowser"

Gome Online recently announced that, from November 29 onwards, Gome Online will be fully integrated with the Bowser network, the unified brand and logo as "Gome Online", Bowser Network and Bowser brand no longer use. Gome said that a single brand is more conducive to consumer identification and business expansion, to provide members with a better shopping experience. After integration, in order to protect the Bowser network members of the use of customs and membership rights and interests, members landing Bowser network will directly jump to Gome online, user points and membership rights and interests remain unchanged. Bowser founder Zhiquan on Weibo said: "People have illness and death, enterprises are no exception, respect for the United States of choice, thanks to Bowser and Century electrical network customers friends 7 years of support, all the way have you, let me forever entrepreneurial courage." Gome at the end of 2010 to 48 million yuan to buy Bowser net 80% equity. In March 2012, Zhiquan resigned as CEO of Bowser Network. In May, Gome announced $12 million to buy the remaining 20% per cent of the bowser net. Since then, respectively, Gome Consolidated Bowser, Gome to sell Bowser two contrary rumors. Finally in December 2012, Gome Group formally announced that the integration of its Gome online mall and Bowser network of two major electric platform to achieve a unified background management and resource sharing. 20th this month, Gome in the first three quarterly results, Gome President Wang Junzhou said that Gome's current development focus is to return home appliances retail main business, the entity store will become the main body. He also pointed out that Gome will not increase the investment in the business, "the group for Gome Online this year to set the task is to reduce the loss of face."