Gome join hands to push Super TV to build intelligent TV ecosystem

Bright NET technology news August 29, "Gome music video Super TV customized new conference" held in Beijing, which marks the largest home appliance retail enterprises Gome and the official hand in the music. At the meeting, Gome announced that it would sell 100,000 sets of TV super TVs in one year, through the form of "custom, collection and underwriting", using Gome's 1600 stores, Gome online and gome sales network. While promoting the popularity of TV Super TV, the depth of the differentiation strategy to meet the consumer demand for intelligent TV. Gome Hot hold Super TV line down to push intelligence according to the latest monitoring report released by the authoritative market research organization, July, the TV Super TV sales for 27267 units, in a total of 16 color TV mainstream brands, Super TV X60 sales 15075 units, in 60-inch TV market sales first, Share accounted for 35.23%, single model sales than the second height of about 2.6 times times; 39-inch Super TV S40 sales 12192 units, the market accounted for 10.74%, in a single size, a single model, LeTV X60 and LeTV S40 have become the monthly sales champion, become the best-selling model. "The smart TV represented by the Super TV is being praised by consumers. Song Linlin, vice president of Gome, said that smart TV shows rich media, strong interaction, super clear, energy efficiency and terminal Five development characteristics, can better meet the user's emotional needs of intelligent TV, enhance the user experience. Compared with the passive acceptance of push content, consumers are more willing to buy intelligent TV products with active selection and interactive communication. Jia Yuemin pointed out that both April 8 this year, the Gome & LE Vision Strategy Conference, Lok See and Gome step-by-step, strong combination, formally opened the video Super TV and home appliances industry leading Cross-border marketing activities curtain. Also as the industry leader of the music will be its Internet innovation Revolution of quality products Super TV, will bring all the customers of Gome brand new product experience, this cooperation will also become a happy vision and Gome marketing cooperation milestone. According to the reporter understand, in order to better meet consumer demand for smart TV, the United States will be customized for the Gome model GX60 and GS39 's Super TV, centralized procurement by the United States. Industry experts say that super TV not only provides consumers with the ultimate experience of the big screen Internet experience, but more importantly, can inspire every user of the Internet gene. This is a very big breakthrough for traditional television, gome through the introduction of super TV to adapt to the era of products, or will explore new benefits growth. To create a differentiated linkage industry to win the market in fact, Gome sales music TV Super TV, is also Gome's new three-year strategy mentioned differentiated operation of the specific performance. Gome just released the first half of the 2013 earnings, the first half to achieve net profit of 322 million yuan, an increase of 153%. In the differentiated products, its sales accounted for 22%, benefiting from the further deepening of differentiated products customized procurement, optimization, differentiated products have become the main driving force to promote Gome's overall gross profit margin. "Poor alienationThe key to the strategy is to truly understand the consumer, tap their emotional needs, tailor the appropriate products to meet their changing needs and feelings. At present, the rapid development of intelligent TV, but its home use rate is still low, the future of the television industry will not be a simple hardware manufacturer stage, content providers and operators will be integrated into the intelligent TV industry chain, so the upstream and downstream collaborative development has become the key force to build the industrial ecosystem, "Song Linlin said To this end, Gome will seek to work with hardware vendors, content providers and other enterprises to cooperate in the construction of products, content and services, including the new intelligent TV ecosystem. In information, procurement, logistics, distribution, warehousing, experience and supply chain, such as resource sharing, through common marketing, common custom goods and other means of integration. At present, Gome has with nearly 100 suppliers to build a new supply chain mechanism, through consumer demand customization products, and manufacturers to jointly provide consumers with the best cost-effective goods. Industry expert analysis, the future understanding of consumers and their way of shopping will become the key to the success of retailers, more and more consumers want to find a sense of satisfaction or pleasure in the shopping process, the channel is not the focus, through the differentiation strategy to meet the needs of consumers will eventually be in the entity and the Internet market success.