Gome Li Juntao: The beauty of business is steady and fast

Recently, the home appliance retail industry is very lively, Shanghai Wan City, Shenyangtian Motor stores have a high-profile opening, foreign retail giants Best Buy out of the Chinese market waiting for a comeback, in the face of increasingly competitive home appliance retail market, Gome will 2011 positioning for the year of Change-quality and service from the quantity to quality leap year.　　In this respect, Gome Vice President Li Juntao has been "business of the United States, stable and then fast" this sentence hanging on the tip of the tongue, and repeatedly stressed that this is the truth after years of practice. "Transformation" commodity management from the store management into commodity management, and around the network of the growing development and efficiency of the single store to promote both Gome and other retailers to become a sharp weapon of competition.　　"When it comes to Gome's later strategic transition, Li Juntao told reporters. At the same time, he also stressed that the product and logistics as the core to further cooperation with suppliers, deep into the two-tier market, improve commodity management capacity, and suppliers of consumer demand information to achieve sharing, regular visits to various suppliers and special time to the supplier to take weekly purchase,　　Weeks of settlement and so also become the Gome commodity supply management of the double win secret. This is also at the beginning of this year by the United States Deloitte service Company and Storesmedia released the "World's top 250 retailers", Gome ranked 86th in China's home appliances retail channel First brand of important reasons. According to the relevant agencies estimated that most of the company's remodeling shop in the same shop sales growth rate of 20%-30%, gross margin will rise from 16%-17% to 21%, and operating profit margin from 7% to 9%. "In the second half of 2010, Gome to Haier, the United States, Sharp and Samsung and other suppliers to sell a series of tens of billions of yuan large orders, this cooperation with the supplier procurement policy will be further strengthened this year."　　"Deep cooperation with the supplier Li Juntao explained that both sides of the operating costs will be reduced, input-output efficiency can be maximized, the consumer's purchase cost will naturally be reduced." Deep two market "is expected in the next 5 years, home appliances market more than 50% of the growth will come from the tertiary market." As a result, Gome's 480 new stores will be opened in the tertiary market in the next 60%, and more widely serve consumers by increasing the coverage of the network.　　"When it comes to Gome's desire to develop a two-tier market, Li Juntao a confident sermon.　　According to Li Juntao vice President of the United States in 2011, in addition to always adhere to the "small profits but quick turnover, service head" business philosophy, more surface now continue to improve the network layout. In the first level of the market, the blank areas continue to increase development efforts, the target locked in the gap between urban and rural areas to take one by one corresponding business strategy, natural formation of regional business circle. No matter in the shop product category or the store area as well as the store arrangement aspect, all unifies the local consumption custom and the consumption level to operate. At the same time, strengthen the development of tertiary market, a comprehensive snatch more market share, so that the excellent network of continuous development system. "Seize the second-line market growth opportunities, focus on improving the quality of a single shop, so that Gome will continue to lead China's home appliance retail chain industry." "Li JuneTao has clearly seen the development prospects of the level two market, Gome's advantage is to continuously innovate and adjust the business model to meet the needs of the market and development and firmly implement the correct development strategy. Fine management of the store, Gome adhering to the concept of fine management. For the retail channel, the fine management finally displays in the store terminal's management ability. In recent years, Gome is not only a single store sales capacity of the highest industry, and single shop sales scale is also the best peers.　　In particular, Gome in recent years launched a new live pavilion stores, of which Beijing Tower shop, single shop sales scale from three years ago 800 million, to now break the 2 billion annual sales scale, which is fine management in the terminal most specific embodiment. In the internal management, still embodies the fine management of Gome thinking.　　Through the introduction of scientific management system, to achieve large-scale, group status of "synergy" management. "Gome has started the ERP system construction project, which is based on the current situation of gome and development strategy for Gome tailored information management system." And Gome has consistently adhered to the ' fine ' management concept coincides.　　When asked about Gome's ERP system, Li Juntao expressed his views on the new ERP system.　　Gome's new ERP system builds the whole process from consumer to retailer to supplier. Omni-directional, system-wide management, and the first pioneering to realize the accounting to the store, management to single, performance to the individual, the entire product flow process at a glance, the whole industry chain links to play a crucial role. Gome for more than 25 years always adhere to the "small profits but quick turnover, service the beginning" business philosophy, vigorously innovate chain business model, and actively promote the supply chain synergy innovation, through the promotion of supply chain efficiency to reduce costs; established a direct supply model, direct purchase from manufacturers, reduce the circulation of unnecessary agent costs,　　To reduce the average product price by 30%; "In-depth exploration and manufacturers of a variety of new ways of cooperation, to provide consumers with differentiated products."　　"In Li Juntao's eyes, Gome has been adhering to this belief to do everything on the ground." Hopen