Gome lost 597 million last year: Big impact on Real stores

Yesterday, Gome issued http://www.aliyun.com/zixun/aggregation/33704.html ">2012 annual earnings, by sales decline, operating costs rise and e-commerce investment impact, the overall loss of 597 million yuan."

The annual report shows that Gome last year sales revenue of 47.87 billion yuan, compared with the same period in 2011, 59.821 billion yuan down 20%, net profit, the total loss of Gome last year 597 million, 2011 the same period for profit 1.84 billion.

Gome last year's quarterly bulletin showed that its losses were 687 million in the first three quarters, while the quarter swung to a profit of 90 million per year, narrowing the annual loss.

For performance losses, Gome's president, Wang Junzhou, said 2012 was a year in which China's traditional retailing industry faced many challenges. China's macroeconomic transition from high growth to a stable period of growth, consumer demand more rational, and e-commerce rapid growth, but also to the physical store development caused a certain pressure.

It is understood that E-commerce investment is the main reason for the loss of Gome, last year Gome electric business is not profitable. The annual report shows that last year, Gome in E-commerce to achieve sales of 4.41 billion yuan (including tax), an increase of 119.1%.

At the end of 2012, Gome completed the integration of the two platforms of Gome Online mall and Bowser network. Gome Online Mall changed its name to Gome on-line, the United States hopes to promote e-commerce profits through the sharing of the purchase platform and the sharing of the logistics after sale platform, reduce the online purchasing cost and logistics after-sale cost.

Wang Junzhou also said last year, through the line online supply chain, and strive for 2013 to achieve the electricity quotient profit, the next three years will account for Gome group total sales of 20%-30%.

Stores, the United States last year 107 new stores, close 137, stores up to 1049, plus unlisted stores, Gome group in China's total number of stores in the mainland 1670.