Gome Mobile communications resale business into trial commercial stage

May 15 News, Gome said today that its mobile communications resale business into the trial commercial stage. Gome first to take in the company's internal number, including 1700, 1709th, involving Beijing, Shanghai, Guangzhou, Shenzhen.

The target is mainly targeted at Gome VIP users, some of the internal staff and the community and other sectors. The internal release number is mainly to the business process, IT system operation, billing services, such as system testing, testing and improvement. June, the United States, the company officially into the letter business, the country more than 40 cities, more than 200 highly-letter office fully put number, the country's major cities users can experience the first time to 170 of the products and services.

Wang Junzhou, president of Gome, said that the new revenue and profit growth point of the mobile communications resale business is also an opportunity for Gome's strategic transformation. "In addition to relying on the Gome line of 1600 national stores, as well as gome online channels, Gome will rely on a wide range of home appliance terminal Manufacturers Partners, the Internet CP Partner, integrated value chain upstream and downstream resources, to provide consumers with a variety of intelligent audio-visual products one-stop solutions." ”

It is reported that the United States to introduce the letter to the home users of the "polar Home", targeted at the young group of "very still", for large and medium-sized enterprises, "very close" personalized products. Its product features include: The National system to pay a pro, set of mutual transfer of free, free package 0 rent, Package share gift friends and relatives, package allowances from the sale, intelligent fitness and financial management.

Wang Junzhou that the development of mobile communications business is Gome O2M strategy (offline entity shop + Online dealers + mobile terminals) of the multi-channel operating mode of the important components and extension. Through the mobile sales and service channels, Gome will get through the logistics and information flow, increase the stickiness with the user, drive home appliances category sales.

It is reported that Gome follow-up will be the use of household appliances category, to achieve trans-category management, bundled integration, cross sales.