Gome on line to join the price war

Absrtact: June 6 morning News, summer sales season plus the concept of the World Cup, let the electricity business site again ushered in the price of fighting, the previous relatively low-key gome online this year high-profile admission, I hope the flow and sales are 5-8 times growth. Vice president of Gome Online Marketing center Huang

June 6 morning News, summer promotion season plus the concept of the World Cup, let the electricity business site again ushered in the price of fighting, the previous relatively low-key gome online this year high-profile admission, I hope the flow and sales are 5-8 times growth.

Huangxiangping, vice president of the Gome Online marketing center, said that June is usually the home appliance network shopping season, users of air-conditioning, refrigerators, and the World Cup background will stimulate the growth of television sales, to the big home appliances are good for gome is undoubtedly the sales season.

But because the previous relatively low-key, gome online is not familiar to users, Huangxiangping said it really hope that through this promotion, let users know in this part of the electricity, gome online prices than the east has an advantage.

Huangxiangping that this year is a good opportunity for gome online, especially the group attaches great importance to the electric business. "The low-key side was also because it wasn't ready, but this year it was ready to go ahead. ”

According to his introduction, this June the entire promotion, gome online hope to be able to increase the flow and scale 5-8 times, the group also in accordance with this goal in the supply and marketing budget to support.

From May 28 to present the first stage of promotion, Gome online traffic turned 3 times times, sales growth of 5 times times, has exceeded Huangxiangping expectations.

In addition to the hope to be able to use the big promotion and the marketing obtains the user and the market, Gome on-line also in the horizontal expansion and O2O aspect to make the plan.

According to Huangxiangping, Gome Online Union UnionPay online payment of milk powder 62 percent discount activities, attracting a lot of female users attention, "gome online male and female user ratio is 7:3, milk powder promotion brings us a lot of new users, especially female users, means more purchasing power." ”

And in O2O, by the traditional enterprise transformation of Gome online, with Baidu Wallet 1 cents to buy Harbin Beer commemorative version of activities, online grab a single line of goods. "This is our attempt at O2O to see if the process is smooth." "Huangxiangping said.

Huangxiangping that after the listing of the East Beijing must look after the profit statement, so can not be free to do low prices, and suning because the business situation also dare not large-scale price war, Gome based on a good profit background can be through low-cost bo Market, coupled with the capital this year to the electricity dealers very recognized, so the Gome online is also an opportunity.