Gome Online 618 Boost Mobile client orders 12 times times faster than usual

Abstract: June 20 News, lasted more than half a month of the electric business year, and finally in 618 this day to realize the outbreak. Billion power network learned that, as of 18th 24 o'clock, Gome Online total volume (GMV) last year 618 growth 5 times times, mobile client orders are flat

June 20 News, lasted more than half a month of the electric business year, and finally in 618 this day to realize the outbreak. Billion power network learned that, as of 18th 24 o'clock, Gome Online total volume (GMV) last year 618 growth 5 times times, the mobile client order volume than usual growth of 12 times times.

Gome Online marketing vice President Huangxiangping revealed that 18th 0 o'clock-1, Gome online only 1 hours to complete the last 618 full day of turnover. Among them, color TV, air-conditioning, refrigerators, washing machines, four categories of the overall sales volume of more than 50000 units.

It is understood that because this year's 618 war coincides with the World Cup, the fiery World Cup economy has also promoted the growth of sales of electricity dealers. From Gome online statistics show that the 4K color TV search index in the last one weeks on the chain growth of 3 times times, and on June 18 on the same day, the overall sales of color TV compared to the same period last year increased 5 times times.

Huangxiangping also pointed out that the Gome online 618 major success, derived from its really low-cost strategy. From the Third-party parity tool NetEase's benefits shopping assistant data shows that June 18 the day, Gome online history of the lowest price of goods accounted for the highest, reached 42%. Jingdong's lowest-priced products accounted for 36%, ranked second; In terms of traffic, Gome online 17th, the proportion of traffic growth reached 74%, in addition to the Jingdong all of the operators in the traffic growth rate of the most proportion of the site.

It is reported that as early as the end of May, Gome online for the Beijing east of the 618 shop celebrates the launch of a 32-day promotional campaign "32 Days", the issue of 3.2 billion cash coupons, and jingdong parity, and throughout the 618 period, Gome online in various categories of promotions and the Beijing East Short soldier want to meet, close to hand-to-hand combat.

According to other sources, Gome Online will also continue to add promotional resources, the 618 promotion activities to extend to 22nd.