Gome Online and Bowser network of two major electronic business platform to achieve commodity sharing

Silicon Valley Network before the completion of the integration of the Gome two major platform, "Gome online" and "Bowser network" began to enter the depth of integration phase. December 14, the reporter from the gome online learned that Gome online and Bowser network in the early morning of December 14 to achieve commodity information sharing, so far, the two major sites of total product SKU has exceeded 2 million.

Gome Online news spokesman Pengliang said Gome online and Bowser network quickly achieve commodity information sharing, means Gome group in the electric business strategy to complete a new round of layout. "From the outside world, Gome online and Bowser network to achieve mutual search of goods just for their own increased a large flow of on-line sales channels." But from the deep level, this is Gome electric power in the supply chain, logistics, systems, members and other aspects of the deep integration of the overture, but also the new Gome online real power start, Pengliang said. He also pointed out that Gome will be the United States online and Bowser network of "dual-brand + dual-mode" to participate in the electricity quotient of the competition.

Industry analysts believe that through the "dual-brand + dual-mode" strategy layout, on the one hand, gome on the line with the advantages of Gome group supply chain can give full play to commodity low-priced ability, on the one hand, through the Bowser platform layout is expected to establish a profitable business model, and then complete the existing electrical business pattern shuffle. The rapid convergence of Gome's online and Bowser is believed to be a strong signal released by Gome's electric dealers in the process of accelerating the sprint.

Rushed to Bowser open platform

December 13, from Gome Group announced the integration of the two major electric platform only 10 days. "Gome Online and Bowser network has completed the first phase of integration, users in Gome online shopping, you can search for Bowser goods, the system will automatically jump to Bowser purchase, and users in Bowser shopping, you can find Gome online merchandise, directly in the bowser complete purchase," Pengliang said.

Some analysts point out that Gome online Bowser to achieve commodity information sharing, the premise is built on both sides of the background through the foundation, this and Gome online earlier than when the cooperation more in-depth, both sides in a short period of time to start so deep integration, enough to show the Gome group to accelerate the strategic confidence of E-commerce.

1 months in advance to achieve mutual search of goods

Gome Online and Bowser of the two major electric platform integration process, clearly beyond the industry's expectations.

Earlier Gome Online CEO Handepeng said in an interview, Gome online and Bowser network will be the fastest next January to achieve commodity mutual search, and the integration of the two sides, but the expected time is one months ahead of schedule. "After integration, two of the site's merchandise differentiation is becoming more and more obvious, to avoid the same model, the same price of goods exist at the same time, the maximum rate of overlap in goods." Next we will quickly implement two Web sites to use a member account to log in, when consumers on the Gome online home page can search the Kubapin platform of goods, and can be added to a shopping cart for easy payment. "Handepeng said.

The analysts believe that Gome's online and Bowser platform for the rapid integration of Gome group in the integration of the electrical business on the road, take a crucial first step. Whether Gome online or Bowser, with the help of the line 80 million members, both sides can quickly expand new areas of new business in a short period of time.

In addition, because Bowser platform business development is more mature, in the integration with Gome online before the use of the platform model of the department store business has accounted for 10% of the sales, so gome online Bowser network will use the Bowser platform to speed up the development of the flow, and Gome online will also pass the product jump into the bowser network to bring traffic and sales, In the realization of the total win at the same time to bring consumers a richer and more efficient shopping experience.

Realizing the chemical effect of "1+1>2"

In recent years, despite the rapid development of e-commerce in China, but does not have the ability to exceed the retail profitability, the entire electric business is still in the mode of exploration.

According to Gome Group's electric business Strategic planning, the future of electric business channels will become the core business channels, to build a high efficiency of supply and demand chain, System information, service standardization, logistics coverage for the characteristics of the electronic business profit model, set up from the procurement of goods to end users, commodity flow, logistics, information flow, capital flow "four-flow integration" Electric supplier supply chain system.

"The competitiveness of each part of the supply chain is the final manifestation of the competitiveness of the terminal." "Insiders said that the Gome online and Bowser two major electric platform fully integrated, its significance is to achieve complementary advantages, efficient use of resources, to achieve" 1+1>2 "effect, through commodity innovation and model innovation to depth to meet the all-round needs of consumers.