Gome Online chairman calls for mobile internet

December 30, 2013, Gome online Chairman Shangui first released an internal Mail said, will build the home grid purchase industry benchmark price, and 3721.html ">2014 year of Gome Online development planning, that is, in addition to continue to play the advantages of home appliances supply chain, will also be in the mobile internet, O2O to deepen the layout. It is said that 2014 will be Gome's online mobile internet year.

Shangui also mentioned some "peers", and with a "declaration of war" tone, from the content of the mail, Gome Online 2014 expansion of the power grid shopping ambitions show no doubt.

The next day (December 31, 2013), according to the content of the mail, Gome Group senior vice President Li Juntao received the "Daily economic news" reporter interview, he said, the price war is about to start, no one dared to challenge Gome's home grid purchase price war.

In addition, the Mail revealed that 2014 Gome will be with Gree, Haier and other enterprises in depth cooperation, play more than 20 years of supply chain accumulation advantages.

Build the price of industry benchmark

In the mail, Shangui first proposed 2014 years Gome online will be in the five major aspects of the overall advance, respectively, to enhance the level of customer experience, to create first-class logistics experience, to build the most powerful supply chain of home appliances, full force mobile interconnection, and strive to be ranked in the number of users in the top three of the industry, while deepening the O2O layout is Gome's 2014 core strategy. Guixian said that 2014 Gome online to take advantage of data, strengthen search and personalized recommendations related indicators to improve customer experience.

Shangui first mentioned some "peers" in the Mail, mu requirements, "to ensure that before the Spring Festival before the consumers on New Year's Eve can also be on time, rest assured that goods to achieve a smooth installation", in emphasizing the importance of logistics and service spirit, Shangui first put malicious words said "out of the question, I will not let the executive apology."

In view of the current development of the electric business industry, Guixian announced that Gome online will be through in-depth industry, integration channels, such as a series of strategic measures to occupy the absolute advantage of the power grid shopping market. E-Mail revealed that Gome online has found a set of deep integration of vendor resources supply chain system, the formation of OEM, ODM, step price, underwriting buyout, reverse customization, such as the mining sales model.

"Gome annual procurement scale up to hundreds of billions of dollars, one of the color TV has been more than 30 billion yuan, and a so-called independent of the boss of the electric business enterprise still less than our one-fifth, the strongest supply chain model will be transformed into the price advantage of commodities." Shangui said first.

In the interview, Li Juntao stressed that 2013 Gome online in the page and services to learn about Amazon and other electric dealers. And in the logistics distribution and supply chain, gome advantage is obvious. "We have more than 1600 stores distributed in hundreds of cities, fast delivery is our advantage, supply chain is our strength, we have the supply chain of these absolute advantages of grafting, to achieve the line under the synergy." ”

It is reported that in the trans-year period, the United States to release a "huge amount of low-priced goods." To ensure that the benchmark price is truly reached, Shangui first called on all staff to participate in pricing review. In the mail Shangui first promise, any staff found that commodity prices are not the lowest price can be directly reported, the company will give "Gome online defender" honorary title and material rewards.

With Haier, gree and other deep cooperation

In addition, Shangui first in the Mail revealed that, 2014 at the beginning of the United States and Haier, gree two big household appliances brand giants reached a deep strategic cooperation, including Haier's annual cooperation scale is very large, at the same time, Gome will be with gree in the country to carry out in-depth cooperation. Of all the home appliance retail giants, Gome is the only company that has cooperated with gree in a direct way.

At the beginning of December 2013, Haier announced the news of the alliance with Alibaba stir electricity business, through this cooperation, Haier and Alibaba will jointly build home appliances and large goods logistics distribution, installation services, such as the whole system and standards, the system will be open to the whole society.

For Ali and Haier's cooperation, Li Juntao said, "These new platforms to build logistics, the direction is very correct." The electric dealer's flaw is cannot in the store experience, cannot to the appearance touch, constructs the logistics distribution platform is the electricity merchant's only way. ”

At the same time, Li Juntao revealed that Gree chairman Mingzhu personally visit the United States to negotiate 2014 cooperation, in the face of consumer demand, the two sides borrow each other, and strive to achieve a double win 2014, the best goods and services to consumers.

"We previously lack of online and offline resource integration, Gome immediately full cooperation with Gree, gree air-conditioning, refrigerators and other small household appliances are very many, in their new products to use our advantage can buy out the underwriting." ”

In addition, deepen O2O layout is Gome 2014 core strategy, but Li Juntao said, to O2O not "cold". In his view, the core of O2O is to satisfy consumer demand.