Gome Online Chairman Shangui First: and Master chess, we can progress

Summary: Gome Online Chairman Guixian said, only first after Ali, after the third after the east, only to be able to impact on the two appliances business super giant. Ali, the two major electric power companies in Beijing and the east have completed the listing this year, but this is still not enough to change the country

Gome Online Chairman Guixian said that only the first to become after Ali, after the third after the east, only to be able to impact on the two appliances business super giant.

Ali, the two major electric power companies in Beijing and the east have completed the listing this year, but this is still not enough to change the domestic electricity business pattern of scrimmage.

Recently, Gome Online Chairman Shangui first accepted the "Securities daily" interview, said: "With the master chess, we can progress." At present, the entire electric business is still far from a foregone conclusion, we are still looking for the tuyere. "In Shangui's view, the choice is more important than the effort, standing in the right tuyere above, Gome online can run faster and farther."

Gome Online Chairman Shangui First

The pattern of electric quotient is undecided

The inflection point keeps appearing

This year, the two big electric power business giant Jing Dong, Ali went to the United States listed. January 30, Beijing east to the U.S. Securities and Futures Commission submitted a prospectus, Tencent's QQ network to buy and Pat net 100% rights and easy to share the shares, Jingdong will be listed on the dream to pay for the reality. Ali, who had already sounded the horn, had finished the final market sprint after removing obstacles.

Many people said that the electricity quotient competition pattern has already set, however Shangui first but did not agree: "The entire electric business pattern is far from certain." Believe that the future, whether in the vertical or other areas, there are more companies will be listed, this is the general trend. The whole market changes too quickly, the electric business is influenced by the role of technology and technology drive, such changes will bring different market opportunities for different enterprises. ”

The changing market environment has also excited him: "We also feel that the inflection point is constantly appearing, and every turning point we have a chance to seize, there is such an opportunity." ”

Guixian admits that even if the volume is 10 times times larger, it still needs to be vigilant, "because there are new patterns that can knock us down at any time." Gome Online lending this year, its market share from the year before the tenth jumped to fifth place, from the price to logistics, Gome online locked competition has shifted from Suning to Beijing east. In Shangui first view, the reason to choose Jingdong, is the hope that in a similar mode, to find a can be on the Mark Master. "With the master to make progress." ”

At present, Gome online and Ali, Beijing east of the volume compared to a certain gap. Shangui first goal is to squeeze into the first three, "only after Ali, after the third after the east, only to be possible to impact the two super giants."

Implementation of the "1+5" strategy in 2015

Two legs of the United States to walk Gome, continued to exert power in the electric business, so that Gome online has to squeeze into the first class of the electrical business qualification. Shangui first revealed that 2015 will adopt the "1+5" strategic model, the core of the whole strategy is to enhance the user experience, that is, the overall "1". With this core, Gome online will be in 5 big direction breakthrough, including logistics, smart home, social plus storefront, channel sink, internet finance, to enter the first-class electric business camp.

"This year, Gome online user experience more than 20 major links, some data indicators have undergone a very big change, basically every indicator of the score doubled by about one times." "We are still going to do this next year," Guixian, who believes that the changes in performance are mainly due to the improvement and optimization of Gome's online user experience. This also becomes gome next year 1+5 Big strategy premise and foundation, namely he refers to "1".

At the same time, logistics will be ranked first in Gome's online layout next year. "The next year Gome online logistics in the competitive advantage will be further highlighted." There may be other people say that Jingdong is very fast, we can only say that gome online faster. Shangui first said that the logistics advantage that had not been played will be played and amplified, "this is our strategic aspect of the closed loop."

Gome online in 2014 has launched a time limit of up to two related distribution services. In the future, Gome online will be the two services to expand the coverage of the city from 146 to 400, the coverage of the city's on-line orders are all around the nearest warehouse shipments. Shangui first expected, by the timing of the arrival of logistics projects, the 2015 Gome online sales increase will expand more than 50%.

And the whole intelligent home also become Gome online secretly aiming to win an important city. Shangui first put forward a new concept-"gome", its family-centric to provide users with related services and products, including home appliances, smart equipment, home, decoration and other products, as well as the current on-line 3D home decoration experience. "Gome is online to serve 100,000 families, and we can make our revenues multiply," Guixian said.

In addition, the personal-centric "social plus storefront" model has become a combination of gome line under the important groping. Next year Gome will link users and offline shops closer together via the mobile end, Guixian said. At the same time, Gome online also to carry out in-depth channel sinking.

In fact, the United States this year after the investment in Huizhou bank, in microfinance, fund insurance, Peer-to-peer and other financial sectors also accelerated the deployment. A few days ago, Gome online and Analytica Fund Management Co., Ltd. jointly launched its first Internet financial products "beauty surplus treasure", and on December 15, the official completion of the mobile end layout. Internet finance becomes Gome's last force point next year. Guixian said that the future Gome online will be the introduction of Peer-to-peer, payment tools, financial services, supply chain finance, such as a full range of Internet financial products.

"On the basis of user experience, these five things to do any one thing, we will stand in a higher starting point," Guixian said: "You did not find the tuyere, sit not on the tuyere, close efforts is useless." Once you find the tuyere, you might be able to fly. ”

"This is an era of resource integration, we are looking for the tuyere, we have been in the right position." "In the first view of Shangui, things are different, must come up with a share of fortitude," five years later we also play price war, the face of low prices will never say no, but the comprehensive experience to be fully upgraded, into a first-class electric business by the total consumption chain strength, gome online confidence to make breakthroughs, to create miracles. "