Gome Online Competition Old challenge Suningyun Business

Absrtact: When the electric business industry eldest brother Alibaba, second Beijing east has listed the firm heel, the profession old the competition to be intensified. Gome Online September 22 out of the new launch of the national Cool coupons, and announced that the end of the sprint electric industry third, face the challenge of the current third of Sue

When the electric business industry boss Alibaba, second, Beijing and east have listed a firm foothold, the industry old competition intensified. Gome Online September 22 out of the new launch of "National Cool Coupons", and announced that the end of the year to sprint electric industry third, face the challenge of the current third Suningyun business.

At present, the electric business industry presents Alibaba and Jingdong led the "double-male hegemony" situation, after both of the many want to superior. According to the consultation data, the second quarter of this year, the cat, Jingdong, suning easy to buy, only goods will be 57.4%, 21%, 3.1%, 3% of the share of the electricity business sector one to four, Gome online to 2% of the market share from the 9th to 5th place.

Beijing East stared at Alibaba, Suningyun Business followed Beijing East, later Gome online is to catch up with "East Soviet". September 22, Gome online joint investment bank, Minsheng Bank and micro-letters to pay for the sale of hundreds of billions of yuan cool coupons, gome on the basis of existing online concessions to give 3% discount.

Earlier in September, Gome online for all businesses launched the "first year rent-free" policy, the condition is that businesses need to ensure that goods on the United States online sales price lower than other platforms.

Gome Online Chairman Guixian said the above two measures is Gome's online force of the two major points, a user, two businesses. Shangui first, compared with the Beijing-east, the weakness of Gome online mainly lies in the small number of users and small number of goods, Jingdong customer groups strong, if you want to get users will undoubtedly need to pay more, so Gome online recent focus is to make up for the weak, through the national cool coupons to attract users, through preferential measures to

The household appliance industry gross profit margin is not high, for this let 3% of the move, Shangui said, this investment will probably make gome online losses increased by 1%, then consider the use of supply chain advantage to reduce procurement costs, "increase 1% is possible."

Gome in the first half of this year's earnings show, Gome online first-half volume growth of 53.7%, gross profit margin of about 7%, mobile end of the proportion of turnover to 10%. Relying on low-cost strategies and marketing measures this year, Gome's online market share in the electric business sector has also been rising this year, but it is not easy to achieve the third goal of the industry at the end of this year.

Suningyun, although the first half of this year's poor performance, but from the earnings can be seen, the chain of the situation is improving. The first half of suning online business to achieve merchandise sales income of 8.282 billion yuan, online sales increased by 50.97% chain. Suning related officials said that the first half of suning in the adjustment period, the second half into the fast lane is accelerating, coupled with the third quarter suning "818" Big month of marketing, is expected to improve the third quarter results.

This year, Gome online repeatedly to the low price of the Beijing east. Beijing East on September 22 also responded, targeting Gome's advantages to everyone. As of September 20, Jing-dong in the country to establish 38 large household appliances warehouse, to increase the advantages of electricity distribution, and the low price strategy gradually to the three or four-line city tilt.

On the counter-attack of the two rivals, Gome Online spokesman Huangxiangping said Gome's online advantage lies mainly in the supply chain advantage of Gome, which this year mainly invests in the market, but will also control the loss within a certain range.