Gome Online executives self-exposure: borrow Tokyo

Absrtact: July 11 News, Gome online Vice President Huangxiangping in the 2014 China International Electronic Commerce Conference to share the June electric business war in Gome online marketing strategy. Gome Online Vice President Huangxiangping Huangxiangping provides data showing Gome online this year Q1 deals

July 11 News, Gome online Vice President Huangxiangping in the "2014 China International Electronic Commerce Conference" to share the June electric business war in Gome online marketing strategy.

Gome Online Vice President Huangxiangping

Huangxiangping provided data showing that gome online this year Q1 's turnover rose by 40%. He admits that the gap between Gome and the east is still huge compared with Jingdong. "In addition, the online business model is single, marketing costs are limited is gome on-line short board." ”

Huangxiangping said, it is because of these disadvantages, gome online promotion, the adoption of the occasion Beijing-East strategy, leveraging Force, PR-style advertising marketing, so that Gome online has a topic. For the Beijing-East 618 period between the launch of "shopping big", micro-letter red envelopes, star delivery and other activities, Gome online launch called "Decisive battle 32 days" promotional activities, in time than Jingdong longer, promotional mode is more.

Huangxiangping also introduced, compared to Jingdong, Gome Online also has its own advantages, that is, the price, the advantages of the supply chain system, determines the Gome online bargaining power on the advantages of the Beijing-East proposed "economical", Gome online "more provincial" promotional slogan. And for Beijing East Star Delivery promotional activities, Gome online and occasion World Cup, launched the football baby delivery activities. With the influence of Beijing and east, Gome made a successful marketing online.

It is understood that the conference with "open Fusion & #8226, Innovation and development" as the theme, with the first line of business operators focus on the four hot topics, "traditional enterprise electric business fission", "multidimensional interpretation of Cross-border electricity quotient", "large Data and O2O", "The Rise of mobile power quotient" and other industry hot topics and business cases to explore in-depth.

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