November 4 News, Gome Online said, from October 28, the opening of the 11 opener to October 31, Gome online four-day sales growth of 350%.
Among them, the core category of household appliances sales growth of 376% year-on-year. 3 C Digital Merchandise 4 times times the last year's sales, the total number of mobile phone sales have exceeded million.
According to billion power to understand, Gome's online goal is to borrow a double 11 to win the status of the third largest electric business platform. A major strategy is to start the big promotion activities in advance and use the time difference to intercept the double 11.
Every year to the double 11 period of business competition is always more intense, Ali played a trademark ban this year, Gome online to make a "211". Beijing East launched the advertisement "same is low price, buy a really", gome online shout out "with is true, see who lower" slogan.