January 30 Afternoon news, according to the Gome online spokesman Pengliang revealed that since the first half of 2012, Gome online and several well-known game manufacturers began to engage, after nearly a year of preparation, the game channel testing work is nearing the end of the February 1 11 o'clock officially open the test, the Downpayment will have 4 games debut.
It is reported that the first online game Channel 4 games, a "Who is the main Three Kingdoms" of the Web game, the United States on the on-line use of the exclusive agency, while the other 3 are common in the industry transport practices. Under the terms of the agreement, the first 5 months after the game online, not allowed and other platform access.
Currently involved in the page tour of several major electric dealers, mainly by means of intermodal transport, combined transport with low-cost, Alpine advantages, but the homogeneity of the competition is more serious, lack of core competitiveness. Gome Online attempts to use a single and combined transport to find a balance of interests between game makers and operators to reduce risk while still finding the direction of differentiation.
However, from the electrical industry as a whole, because the game platform has not given enough attention and resources, coupled with operational experience and the lack of professional personnel, only for its game platform to provide a flow portal, this way is very easy to replicate, it is difficult to achieve a substantial breakthrough.
Pengliang said Gome Online has been set up for the game channel dedicated to the Department of Games, in addition to online games Weihen tour has also entered the project stage. The Department of Gaming will be in the promotion, publicity and other aspects can mobilize more resources to cooperate, after the year will start the game talent recruitment plan to expand the size of the team, even in the future does not rule out other ways to enter the game research and development field.
"Although the electric business is at an early stage in the online gaming market, the net buys the group also did not form the custom to play the game to the electric quotient platform, wants the user's net purchase demand and the game entertainment demand to combine, also needs a process", in Pengliang view, at this stage the electric trader needs to introduce has the product depth and the high quality game, To give game manufacturers a higher share and high-quality display resources, can really retain users.
Pengliang Introduction, in the game platform planning, also hope that after the user reaches a certain scale, and strengthen the game manufacturer's research and development cooperation, the game and Gome online features fully integrated, around the points for coupons, gift free gifts, preferential products and other aspects of implantation for the United States online tailored to fit the game.
"Gome online game channel will not simply change the flow of traffic as a first goal, enhance the user stickiness, let the brand premium be highlighted, meet the different needs of consumers in life services, and promote scale growth through whole-category operations," said Handepeng, a
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