Gome online holding hands kiss baby want to compete for mother and child market three strong

After the Beijing-East development of the mother and child market, suning acquisition of Red children, gome online also exert maternal and infant market. It is reported that Gome online and maternal and infant vertical electric dealer kiss baby to reach strategic cooperation, the joint construction of Gome online mother and child channel, will be officially online on January 14. A few days ago, Gome Online conference, announced that with the mother and infant market, the vertical supplier Kiss Baby deep cooperation, and to invest 1 billion yuan layout mother and infant market. In this cooperation, Gome online is responsible for the overall operation of the channel, the Kiss Baby is responsible for product content. The reason why did not take the form of acquisition to open up the mother and child market, Gome Group Senior Vice President, Gome Online Chairman Guixian said, strategic cooperation in the same way as the use of the advantages of both resources, can give the channel considerable development. According to the introduction, the new mother-Child channel on-line, Gome Online will pay more attention to channel and product differentiation. In addition to the site to add more than the United States, Nestle and other major brands of differentiated products, will also be set up "Mom Help", "Mother and Child lecture hall" and other services projects. Month sister-in-law ranking screening, maternity and child hospital online booking and other related maternal and child services will also be launched after the cooperation. "We compete for the first three in the mother-infant market. Guixian explained that Gome has a wealth of resources under the line, including tens of millions of user resources. Morning News reporter Li Xiaojuan Chen Ruipei