Today, Gome (micro-blog) announced online this July, the "super Gome Month" large-scale promotional activities, its strength will be greater than the previous 618, and will send out 1 billion cash coupons and 3 billion yuan lottery tickets.
According to Gome Online chairman Guixian revealed that in this super Gome month's big promotion activities, in addition to low prices, will also upgrade the logistics system as a support. Gome Online officially announced that in the year 618 after the company to upgrade the logistics system, and further expand the "day three" distribution range, but also for large household electrical goods to take "timed delivery, late on the compensation" initiative.
It is understood that at present, Gome online "one day three" distribution range including Beijing, Shanghai, Guangzhou, Shenzhen, Wuhan, Chengdu and other one or two-line cities, the whole day delivery time divided into 9:00-14:00, 14:00-18:00, 18:00-22:00 three period.
Among them, "timing up" service is mainly for VIP members, refers to the order amount of 10,000 and more customers can be in the order notes telephone, to make an appointment to determine the delivery time. "Late on the compensation" as a new service commitment, it corresponds to everyone three times a day, if the arrival time than the customer agreed time node, each single pay 200 yuan.
Gome's online turnover rose 5 times-fold year-on-year in 618 sales this year, according to Gome's online disclosures.
As for the price war, Guixian said Gome's online supply chain could pull down Gome's online purchasing costs by Chi other sizes every year, giving companies more control over prices.