Gome Online Layoffs adjust employees say Bowser

Gome's integration into the electricity business continues. Recently, there are media reports, Gome online layoffs have involved nearly 400 people, more than 90% of the original Bowser staff.

"When one of our colleagues was interviewed by the department manager, the manager made it clear to him that there were four redundancies, now the second and two." Yang, a former Bowser employee, said to the investor newspaper. Media reports said that after the Spring Festival, the fourth batch will be the staff of the manager level.

In this respect, Gome online spokesman Pengliang to the "investor" reporter said: "Gome online and Bowser network two platforms in the integration of the situation exists, will take the principle of the fittest." The normal fittest is the enterprise development process must experience. "But there is no clear explanation for the layoff plan and the number of people involved," Pengliang said.

Gome Online Layoffs

December 3, 2012, Gome announced that its gome online and Bowser integration, after Bowser began to move to Gome online. And the first round of job cuts was officially started.

"Since December 2012, almost every week employees have been interviewed for leave. This time is because suddenly cut 200 talent to arouse media attention. But as far as I know, that's more than that. "Yang said.

Yang is a 2012 university graduate, last July was recruited to Bowser network internship. By October last year, he had been interning for three months. But because Gome online to merge Bowser net, including Yang, a large number of staff members were dragged down.

The result was not waiting, but was laid off. "January 24, the department's leadership said to me, the department only two people's establishment, now more than two, asked me to take the initiative to sign the application, said the time to pay me compensation for half a month." Yang said: "In accordance with the labor law, I need to compensate for two months of salary." But the personnel department tells me, does not undertake to force to terminate the labor relations, then a penny also can not get. Helpless, Yang can only yield.

Another Bowser employee Shan (a pseudonym) to the "investor" reporter said: "Bowser before every year to recruit a lot of college students, known as learning classes." 2011 was the first group of about fifty or sixty people, and the second batch of 200 in 2012. The first batch of 2011 is very good, many people become the pillar of the Department, but now a lot of initiative to go. A lot of the second batch of 2012 was cut this time. "Public information indicates that Bowser had about 1200 employees before the job cuts," he said.

Yang told reporters that the current layoffs are only the beginning, and will continue after. However, Gome Online spokesman Pengliang told reporters that this is inaccurate, and Bowser will continue to recruit more people.

Gome's electric business will also expand rapidly to more new areas, and in the medical industry, culture and arts, home textiles and maternal and child education and other fields quickly ranked among the leading position, 2013 Gome Online will be based on new areas of business recruitment of a large number of outstanding talent, and for the 2013 campus recruitment talent will also be in July to post. "Pengliang said.

For the Gome online abolition of Bowser employees, e-commerce observer Ruzenwang to the "investor" reporter said: "At present, did not see Gome in the electric business of how much action, feel or adopt conservative strategy." Gome's online and Bowser are losing money, and the United States now does not want to invest too much in the electricity business, so it can only lay off stops. ”

Public data show that the bowser net 2011 sales of 2 billion yuan, 2012 sales target is 5 billion ~60 billion.

Employees say Bowser

"Bowser than Gome online much better, because the Gome online mall a lot of people are coming up from the line, these people in the store for more than 10 years or even more than 20 years, they do not bowser people understand the electricity quotient." But in fact they are leading the bowser. Because Gome Online mall is biological, and we are the stepmother raised. Yang believes that the present Bowser is in a non-existent.

"Before we bowser ourselves to do, but also in the industry a bit of fame, at that time do not worse than who, but now so a blow to waste." "Shan believes that the Gome group's problem is to do the electrical business but no Su ning that kind of courage, senior leaders did not want to understand how the electricity business, but also did not want to understand how to do."

In fact, many employees and the industry have similar views. But Gome does not think so. "Bowser as an influential brand in the field of electrical business, has been well-known and recognized by many consumers, and will continue to exist in the future." Gome is the principle of the integration of the two platforms in the internal sharing on the basis of ' disagree '. Pengliang told reporters.

December 2012, Gome Group to its two major electric platform Gome online and Bowser integration. Notably, Gome has been emphasizing consolidation rather than consolidation.

According to the plan integration, Gome Online mall will be renamed as "Gome Online", focusing on the consumer comprehensive shopping platform, comprehensively promote the implementation of Gome E-commerce strategy. And Bowser shopping Network will rely on Gome online strong backstage ability, the way to further extend the business category, to create independent brands, independent sites, independent operation of the B2B2C platform.

However, this model is not optimistic.

"Bowser and Gome online mall is still a certain difference." Now you let Bowser do open platform, part of the old user group, there are problems. Now open platform competition is very fierce, the day cat, Jingdong Mall, Suning easy to buy are in the platform, Bowser has already been differentiated, now it is difficult to do it again. Why do we have to operate independently even if we open the platform? I can't see it at all, I see the value of the side here. "Ruzenwang said.

Independent Electric business analyst Li Chengdong to "investor" reporter said: "Gome's electricity quotient divides into two, both sides must invest, the cost pressure is very big." Last year I said Gome and Bowser only one. Now leave Bowser is because Bowser still have surplus value, have a certain reputation. ”

In other words, today's Bowser for Gome is like a chicken, tasteless, but tasteless.