Gome online semiannual target exceeded

Absrtact: With the 618 war has become yesterday, the major power companies to promote the campaign gradually temperature, and in June sales of Gome online, but on July 11 again announced the launch of the campaign July will pursue Jingdong. As you can see, since March this year, the United States has always been silent

As the 618 war has become yesterday, the major electric dealers gradually spread the market temperature, and in June, the rich marketing performance of Gome online, but on July 11 again announced the launch of the campaign-July will pursue Jingdong. As you can see, since March this year, the United States has been silent, the voice of Gome is constantly appearing in the major media, and without any disguise directly to the Beijing East.

Online business Strikes Back

In the past two years, Gome's online business has been more slowly laid out. According to Analysys data, Gome's share of online retail sales in the first quarter of 2014 was only 1.2%, while the day cat was 48.4% and Jingdong accounted for 20.1%. It is clear that gome, as an established retail giant offline, is very dissatisfied with this share.

So, all this stems from Gome group earlier this year to set up a strategic plan-the results of the beginning of 2013, the annual performance of Gome, the full red, this and gome in the second half of 2012 began to choose to return to the main business, the implementation of the line-led transformation of the ground shop has a great But the industry began to appear in doubt, in order not to "win today, Lost Tomorrow", Gome group began to exert full force online business.

When asked about the group's goals for the online business this year, Gome online chairman Shangui first to the "Daily economic news" Reporter said that the financial results will see the specific data, the current group on the first half of the target has been successfully completed, and in June to determine the second half of the strategic objectives, the core goal is to spend five years to finish the matter one year.

It is noteworthy that, starting from this March, Gome online every marketing campaign will aim at Jingdong. Especially this year 618 is the first show after the Beijing-east listing, and Tencent powerful union after the Liu, the strength to play a beautiful marketing battle. In this context, Gome has once again high-profile war, the voice is far greater than the old Beijing East rival Ali and Gome's death to Su Ning.

When it comes to this record, Gome online marketing vice President Huangxiangping recalled, "618 the same day one hours, from 0 to 1, we completed last year, Gome online 618 full day turnover, 24 hours than last year, 618 year-on-year growth of 5 times times, in fact, the largest agent on the day of 618 per cent increase than last year, Gome's online growth rate in the industry is ranked first. ”

According to the third party data monitoring, Gome online on the day of the history of the lowest commodity accounted for the entire network of 42%, accounted for the highest. Commodity prices, flow, sales and other data in the day have made a very big breakthrough. According to Huangxiangping's introduction, Gome online April revenue growth of 70%, May growth of 100%, June growth of 215%, this year June equivalent to last year June 3 times times more.

At the same time, Guixian revealed that it is because Gome online in the first half of the good performance, now the entire Gome group on Gome online expectations are very high, but also the second half of the expected target. Homeopathy is the July more aggressive marketing activities.

Keep your sights on Jingdong.

After 618 first, Gome online immediately proposed "Ice East 30 days" marketing theme activities, you can see "ice East" is not "Frozen", declaration of war means self-evident.

According to the introduction of Huangxiangping, Gome online United Gree, the United States, Sony, Sharp, Haier, Electrolux, such as many of the first-line big joint discount, and set up a special Sony, Samsung, Sharp, Hisense, Sanyo and Haier six brands to penetrate the floor price. In addition, there are 3 billion cash coupons and other gifts for free distribution of consumers, and with the full expansion of the activities, goods from refrigeration appliances, 3C digital expansion to the whole category, will be a series of broken past the historical minimum record.

In the Internet companies, like at the beginning of the sacrifice of profits to pursue market share, the Beijing-east and other large number of electric operators in the operating profit is still in a loss. Shangui first on the Gome online price advantage, said that the electricity business can support the price war, is essentially a supply chain capacity problem.

"Gome online so dare in July to do more than 618 of the whole category promotion, and the lowest price to history, relying on it is a 28-year history of the supply chain strength, after years of accumulation and development of core advantages, Gome online supply chain is the strongest in the industry, Can be each year through Chi other size to pull down gome online overall procurement costs, so that enterprises have more control of the price, the final feedback to consumers enjoy. ”

However, it is noteworthy that after the listing of Jingdong, the results must be made public. In order to maintain the share price, Jingdong must also make some achievements in the profit. Gome online in the first half of the price war will certainly be for its share of the increase, when it comes to the profit in the end how much, Shangui first no positive answer said, the financial results out of natural clarity.

In addition, Gome's strength is mainly in the electricity aspect, and the Beijing East's strength also in 3C and everybody electricity, and this July activity mainly aims at everybody electricity. Some analysts pointed out that the current domestic electric power business has been set, to want to appear subversive is very difficult, but Gome online is still very likely in the electrical category on the Beijing-east to form a threat.

It is noteworthy that, according to the latest news, Gome Online senior is brewing Christie a large-scale development strategy, the Super Gome month is only a small part of the strategic plan. The sleeping lion has woken up gome online is showing the return of the king, waiting for the industry or will be an unprecedented shock.