Gome Online Chairman Guixian recently revealed that Gome online this year is expected to achieve 10 billion yuan sales scale. From the first half of the performance, the loss will be further narrowed, "certainly less than last year." ”
According to Gome earnings, gome 2012-year loss of 597 million yuan. In E-commerce, last year, the annual sales of electricity dealers 4.41 billion, loss rate of 15% to 20%, spread to the listed company's loss of about 500 million yuan.
Guixian said that Gome has been studying how to play its traditional advantages. "A lot of electric dealers are a force, such as promotions, choose a node to bleed a back to bo an impression, we will always insist on low prices, with gome competition will be very tired." Guixian said that the group's support for the electric business is very strong.
This July, Gome online launch of the "strongest member month" activities, announced the 100 million yuan subsidy to consumers, the introduction of free shipping, give double points, major complaints in 90 minutes did not receive a response, the user received 50 Yuan cash coupons and other measures.