Gome Online to speed up President Wang Junzhou proposed three approaches

Absrtact: August 12 Yesterday, Gome Electric (micro-BO) Limited company president Wang Junzhou in the company's internal Mail disclosed the company's performance and the second half of the development strategy. Wang Junzhou said in the mail, the company's performance has been achieved for six consecutive quarters of the year-on-year increase in the number of stores

August 12 Yesterday, Gome Electric (micro-BO) Limited company president Wang Junzhou in the company's internal Mail disclosed the company's performance and the second half of the development strategy.

Wang Junzhou said in the mail, the company's performance has been achieved for six consecutive quarters of year-on-year upgrade, the number of stores and the same store growth continued to shake off competitors, proved that the "o2m full channel retailer" strategy has achieved a phased outcome.

Wang Junzhou said Gome (Weibo) will "step on the accelerator" in the second half of the online development. Under the premise of keeping the line ahead of rivals, Gome will push three initiatives online. First, in the price, comprehensive on the standard online, so that the price is lower than jingdong, establish the United States low price benchmarking image; Second, in the service, to effectively implement the "day three, send and install synchronous, precision Distribution" of the highest service level, to enhance the good investment rate; third, in the commodity management, continue to increase the number of SKU, to enhance differentiated products, to achieve " I have no people, people have my excellent.

Yesterday, Gome Online chairman Shangui also through the mail to the United States online all staff issued a general offensive mobilization, low-cost long-term war with Beijing east, ordered all business system must ensure that prices are lower than the east, found inside which system price of three consecutive times higher than Jingdong, the person responsible for the direct packing away.

Wang Junzhou in the mail finally put forward the hope of Gome online, clearly proposed in the second half of gome through speed and strength to strive for more than suning easy to purchase, with the fastest time to become the most consumer-approved home appliance retailer, whether online or offline.

The following is the full text of the Wang Junzhou internal mail:

Mr. Li, Shing and fellow leaders:

Company performance has been achieved for six consecutive quarters of the Year-on-year upgrade, far more than competitors! I would like to say that the ability to achieve this is not only the results of the past two years, we have been paying day and night, the data also amply proves that the "o2m all-channel retailer" strategy has achieved a phased outcome, we are the right way!

Our main competitor, whose performance has fallen for six consecutive quarters, has suffered a four-quarter loss and has been mired in uncertain prospects for strategic transition and continued loss of performance. Data shows that our number of stores and the same store growth continued to shake them off, online under the comprehensive beyond Su Ning is indisputable fact that the industry has regained the first market position. We must continue to maintain the current momentum of development to ensure that the leading edge!

At the same time must be aware that the future of our opponents is not suning, we have to face the internet era of changes in consumer behavior and channel business model of the changes brought about by the challenges, so we must unswervingly implement the O2M strategy to achieve Gome's full channel development, in order to remain invincible in the future.

In the second half of the year, under the premise of keeping the line ahead of rivals, Gome Online also stepped on the accelerator. I have talked about it on several occasions, whether online or offline is just the problem of channel ecological model, and the purpose of retail enterprises to the former single price concept into values, we should focus on consumers to provide more value, add more experience, show us in the home appliance 3C products Professional. From the consumer demand thinking, to enhance the value of the practice is specific three:

1, in the price, to the standard online, to achieve lower prices than Jingdong, set up the United States low price benchmarking image;

2, in the service, to effectively implement the "day three, send and install synchronous, precision Distribution" of the highest service level, improve the rate of good investment, do a better job of consumer experience every link to enhance the satisfaction of shopping;

3, in the commodity management, to comprehensively revolve around consumer demand, continue to increase SKU number, enhance differentiated products, so that "people have no I have, people have my excellent."

In today's era, consumers have a high degree of discernment and beyond the imagination of word-of-mouth effect, if we line online can be around the consumer to do above three points, our value must be more consumer recognition!

Ethiopian long-distance runner Hail Gubrecy-la-Sier in each world championships, the Olympic Games each time is not the most eye-catching one, but it is in the last few laps to lay the edge, won the laurel. In my opinion, China's commercial competition is like a marathon, only the runners who run well can achieve the ultimate victory. In the development of E-commerce, a few years ago our focus is on the platform and customer experience to improve, the next opponent has used five years of time to do things, we have to strive for a year to complete, the opponents have used three years of time to do things, we strive for half a year to complete. Gome Online is to pass the speed and strength of the second half of this year than suning easy to buy, with the fastest time to become the most consumer-approved home appliance retailers, whether online or offline.

Wang Junzhou

2014.08.11