Gome realizes net profit 222.53%,ceo Gao Xiang abruptly resigned

Gome announced the 2013 net profit of 892 million yuan, a big increase of 222.53%, Gome online CEO Gao Xiang suddenly announced his departure, become the third after Handepeng and Pengliang Gome online senior personnel changes. The external interpretation of gome on-line frequent change will be due to performance has not been a major breakthrough.

Even if Gome announced that it will launch the 02M (offline+online+mobile mobile end) full channel strategy, but there are indications that gome online has not been high expectations, from the current planning, Gome's return to the old line will only be highlighted, the future will continue to focus on the refinement of the entity retail. But how to deal with the rising cost of real-store operations, to keep the 2013 good performance has become the new challenge for Gome this year.

Annual sales growth of 10.4%

In Friday, Gome held 2013 years of performance interpretation. Gome said that 2013 annual sales revenue reached 56.401 billion yuan, an increase of 10.4% per cent, 2013, the listed companies profit as much as 892 million yuan, a significant increase of 222.53%.

The announcement shows that because the unlisted part and the listed company for a management team, so the overall Gome 2013 sales revenue nearly billion. The report shows that, benefiting from the commodity structure, commodity costs and other supply chain factors, the group's comprehensive gross profit rate return 18.4% of the high level, over the industry average. In addition, through the effective optimization of the operating costs, improve commodity management capacity.

On the same day that the results Bordeaux, Gome Online CEO Gao announced the resignation, Gome said it will be the Gome online Chairman Guixian successor. This is the third top-level change since Gome's former CEO Handepeng last May, and senior vice President Pengliang, the Gome online marketing last November.

In one year, three senior successive departures, Gome online development is quite unstable, and the reasons for the departure of the three were also interpreted by the external poor results. Gome Online denies this statement, and said Gao Xiang is a personal separation, said Gao Xiang in office during the period, in improving the user shopping process, improve the efficiency of technology development and internal organization construction, strongly promote the company related work progress, and said the GAO Xiang leave will not be on Gome online current business impact.

Gome Online also said Gome's electric business strategy will not change, or will adhere to Shangui first proposed in the beginning of the mobile interconnection, such as the five major strategies.

Because Gome online has not been out of personnel and equity disputes, "poor performance" is more affirmed by the outside world. Gome insiders to the south all reporters that Gome online after a large number of burning money is still not a change will be frequent important reasons. According to Fang, Gome's chief financial officer, Gome's electricity quotient accounted for roughly 5% of total revenue in 2013 years. According to Gome's 2013 sales of 56.4 billion yuan, less than 3 billion yuan of online sales apparently did not reach the initial expectations. China's E-commerce Research Center released the "2013 China E-commerce market Data Monitoring Report" shows that in 2013 China's consumer network retail market share rankings, Gome online only 0.4% ranked Nineth.