Gome Strategic transformation adhering to the network expansion March push its own electricity commodity brand

Gome 2011 Global Supplier Strategy Symposium was quietly held in Shenzhen January 8. The morning news reporter learned that Gome's chairman of the board of Directors Chen Xiao in the meeting to reaffirm the gome from the store operation into commodity management strategic measures.

It is understood that annual meeting of suppliers has become the Gome electrical custom, Gome hopes to rely on this model with hundreds of of suppliers to communicate feelings and expand their influence. But this year is different from previous years, Gome did not invite the media to participate in the on-site conference of the supplier.

Morning News reporter learned that the previous encounter "was left" rumors of Chen attended the supplier assembly, he said again, Gome Group will be around the next 5 years of http://www.aliyun.com/zixun/aggregation/7978.html "> Strategic planning, continue to uphold the network expansion and single shop effect to enhance the two strategic objectives, join hands with global suppliers to create a new business model of Chinese home appliances.

Last June, Chen Xiao First in Shanghai announced the next 5 years of Gome's strategic plan, when he declared that the Gome plan to transform from the store operation into a strategic transformation of commodity management, network development and the benefit of a single store, in the continued to maintain an effective scale ahead of the foundation, Pay more attention to the enterprise's own core competitiveness of the building and business model innovation.

But immediately after its 5-year strategy released, Gome major shareholder Huang Guangyu to Chen Xiao launched the "deposed war", does not agree with Chen Xiao's strategic thinking. Huang also believes that Gome, under Chen's leadership, has lagged behind rivals. However, after a special shareholder meeting, Mr Huang did not reach the goal of leaving Chen Xiao, the family and Chen Xiao-yu after the compromise, no further to Chen Xiao new questions, the two representatives of the Huang Guangyu family to enter the Gome board.

Gome said yesterday, "2010, for the United States is an unusual year, can be said to test Gome's new strategy of the year of the trial." Strengthen the network optimization, improve the efficiency of the single shop, improve the supply chain effect, change the business model, Gome Strategic transformation Insight results. ”

According to the introduction, in 2010, Gome Group has more than 1300 stores nationwide, compared to 2008, the same size of 1300 stores, the overall sales increase of 26%, comparable to the same store growth of about 25%, ping effect (sales per square meter) growth of about 20%.

Gome's president Wang Junzhou that 2011 Gome Group sales will achieve a composite growth of more than 25%.

Wang Junzhou also revealed that, following the acquisition of Bowser Network, Gome's own E-commerce brand will be new online this March.