Gome to enter game in the field of new model

Source: Internet
Author: User
Keywords Multimodal
Tags business channel company economic economics electric business electric business enterprises electricity business
"Guide" profit, has become this year, the major electricity dealers emphasized "keyword." At this time, Gome Online announced the upcoming game channel, hope to play through the way to achieve profitability. After last year Taobao, when the test water, Gome Online also began to flock to the game circle. The company is concerned about "Gome online: Playing the game is to see the profit." According to the economic Sound of "world Company" reported that the media reported that the electricity business Gome Online will be on-line this week game channel, formally entered the field of transport games. Does this mean that gome is starting to try to make a profit out of a new way of traffic discounting? The sound of economic reporters then repeatedly call Gome spokesperson Yang's mobile phone. However, as of press time, Yang's phone is always in no answer to the state. In fact, this is not the first time Gome close contact with the game. Last August, Gome and the Grand game launched cooperation, cooperation content is the mobile game pre-installed. Two months later in October, Gome Online mall has made a grand game "panda Mystery" of the first right to become the sale of "World of Warcraft: The Mystery of the Panda" China Special commemorative version of the client. Moreover, Gome online is not the first to enter the game in the field of electronic business. The so-called game transport, in fact, is the joint operation of a game. such as the combination of game products and platforms even if one of its ways. And as early as last June, Taobao has launched the Web game recommended platform, and then Dangdang, Jingdong Mall also have online game channel. However, the price war and gathered in the gaming circle of the electric business enterprises, it seems that they did not get huge profits. such as Taobao transport games, half a year accounted for less than 2 million yuan, Jing Dong, when the on-line time is relatively short, the income is negligible. In this regard, senior telecommunications marketing and strategic consulting expert Wang Yuquan that in the field of game transport, the electric business enterprises do not bear the pressure of buying and selling, identity similar to the venue of the lease; And now the domestic network game homogeneity serious and the demand is big, use game to cosmetic, it is a safe choice. Wang Yuquan: The game is to say that the traffic on the Internet is not sure to make money, except to guide the game. This basically all slowly becomes the destiny, such words as long as has the flow, you take it to do the intermodal transport, this certainly is does not compensate.
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