Gome to launch first-year free Commission policy in the industry

Summary: Gome online in yesterday's Open platform Investment Conference announced that will be the first in the industry to launch a free commission policy, in order to attract businessmen settled. Gome Online Chairman Shangui First in the National Grid reporter interview is revealed that the current electric business platform collection

Gome Online announced in yesterday's Open platform Investment Conference, will be the first in the industry to launch the "first-year free commission" policy to attract businesses to settle in. Gome Online Chairman Shangui First in the National Grid reporter interview is revealed that the current electric business platform to collect 8 points about the business Commission.

According to China's National Grid, the current day cat, Jing-dong, suning easy to buy and other electric business open platform to attract a large number of merchants, platform income mainly depends on three parts: Commission, promotional fees, logistics costs, businesses pay this part of the cost of its sales ratio is not small, of which commissions will account for the total cost of one-third.

Shangui told reporters first, "to the electrical business as an example, only commission accounted for about 8% of its sales." ”

Clearly, Gome's online commission-free move will attract a large number of businesses to the platform, Shangui also revealed that the first year of Free Commission, the second year after the Gome online to the merchant promised to collect the proportion of Commission will only be within half of the industry.

Gome Online marketing vice President Huangxiangping told the National Grid, "the current company open platform about thousands of businesses, through the first year of Free Commission policy, the company's goal is to attract 10,000 of the entire category of businesses." ”

The partner investment, covering the digital, office supplies, maternal and child supplies, home appliances and other categories, the investment object is divided into core strategic partners, well-known brand official flagship store, KA and ska level shops, ordinary shops four levels.

For the "First year free commission" merchants, Gome Online also put forward the request, first of all to ensure that the sale price is lower than other electricity dealers, and secondly, must have sufficient scale of operation, third, to have a comprehensive service security;

At present, the overall size of Gome online is close to 20 billion, Guixian revealed that the open platform of the current sales volume of about 500 million. And by attracting a large number of businesses, Gome Online is intended for billions of targets.

Huangxiangping predicted that with the current growth rate, gome online in the next 2-3 years will achieve hundreds of billions of targets, by then, the home appliances and open platforms accounted for half.

Shangui also said that the realization of the target is mainly based on the current predictable gome online growth, as well as from the mobile side of the support, Mu revealed that by next year, Gome online mobile end users will be billions.

Last week, Gome Group in Shenzhen, the performance of the meeting, Shangui first debut in the Gome performance statement, together with Gome's chief financial officer of the first half of the company's online performance, the move to the outside world to release the Gome group on the line business today's attention.

In the second quarter of 2014, the market size of China's Business-to-consumer shopping website showed that Gome had risen from 9th place to 5th place in a quarter.

An executive from Gome group said to the China National Grid that future growth in physical retailing will be unsustainable and that the online business must be the direction of the retail industry. This from the side also corroborated Gome in reversing the store business situation, began to line business as the core of the strategic direction of exerting force.