Gome to make profit in the first quarter of 2014

Gome returned to profitability in the first quarter of 2014 after the full-year results were profitable in 2013. Part of the listed companies to achieve total channel sales revenue of 13.351 billion yuan, rose 8.2% per cent, attributable to the parent company's net profit increased by 252.6% to 268 million yuan.

May 22, Gome President Wang Junzhou said Gome's first-quarter sales growth momentum stems from the same-store growth. Gome's same-store growth was higher than sales growth in the first quarter of this year. Wang Junzhou said: "In the past in the network adjustment period, the 2014-year quarterly performance improvement, indicating that the network part of the beginning to play a positive role." To open shop to pull growth effect is very clear, Gome has entered the same store growth and open shop growth parallel road. ”

In the first quarter of 2014, Gome sales growth rate reached 8.2%, while gross margin reached 18.2%. According to the United States, from the first quarter of 2013 to the first quarter of 2014, Gome five consecutive quarters of gross margin continued to be higher than the industry level, of which four quarterly gross profit margin reached more than 18%.

In this respect, Wang Junzhou analysis said, sales revenue, gross profit margin two data growth, indicating that Gome has previously through store renovation, service upgrades and other measures to increase the turnover rate of store consumers. In addition, through the adjustment of commodity structure, the 2014-year quarterly differentiated goods accounted for 31%.

During the first quarter, Gome opened shop 34, close 34, open shop sales increment and closed shop sales losses flat. In addition, Gome has entered the supermarket 73 stores, Guangzhou Modern department stores, 4 stores, Wuhan International Trade 4 stores, and Baise in Guangxi and the local electrical chain cooperation, and the South China supermarket chain new A good also reached a preliminary cooperation intention.

It is noteworthy that the Gome high-level emphasis on "their own electric business platform is the most important development direction." Gome Online has achieved the integration of procurement and logistics. Some small and medium-sized stores, which show an area of insufficient size, have targeted customers online, and customers can pick up their goods through stores. "Wang Junzhou said. Gome Financial Officer Fang also said that the Gome online business has begun to take off, with home appliance retail gome on the line, the first quarter of this year's turnover increased 40%, margin from 2012 2.7%, 2013 6.1% to the current 7.2%, Gome's next goal is to break through 8%.

Wang Junzhou Special emphasis on Gome will be in the service to achieve "day three, precision distribution, delivery synchronization", a few years are expected to cover 200 cities. "said that can achieve 35 cities on the day of arrival, Gome can now in 178 cities to buy the day up, because gome in the country 428 cities have logistics warehousing capacity, 1588 stores network distribution point, this is Gome's competitive advantage." "(Edit Yang Yi)