Gome Turn surplus Zhongdi even, electric quotient and how much worry?

August, has been on the network in full swing of the major electric power companies have released the first half of this year, respectively, Jing Dong net deficit of nearly 600 million yuan, Gome net income rose 115.2% to 690 million yuan, Suning net profit loss of 749 million yuan. This year's electricity business although the decline in previous years, but has been advocating low-cost Gome online continue to profit, forcing a very high east but again losses, which let other electric business enterprises to go?

First, Beijing and east continued to lose money, Gome Online continued to profit, the electricity business is both happy and worried

The quarterly quiz, the annual exam, the first half of the year, electric business enterprises all hand over their "operational transcripts", the rapid development of the Jingdong, Gome, Suning also announced their own earnings, in order to let consumers understand the electrical business more comprehensive, the major electric power business data center in the second quarter of China's electricity market has made an overall analysis.

Gome, such as Beijing and East released earnings, why the author said that the electricity business is happy and worry?

To put it simply: "Hi" is gome to achieve a series of quarterly earnings, according to the latest data show Gome online share of the net purchase transactions rose from 9th to 5th place, into the industry's first group. Gome online from profit to step beyond rivals, at this time has been abroad to the United States online pragmatic, stable and good style. "Worry" is the Beijing-East view from the light weight, not only the industrial chain is more and more huge, and the loss is increasing, single from the analysis published by the Research Institute of the Beijing-East market share from the 20,141 quarter of 23.3% down to 21.2%, although the development of enterprises need not too much attention to the immediate But for years of no profit, even if there is a good industrial chain and logistics system, can not fill the surface of the loss.

Further: "HI" is with the popularization of E-commerce and people's knowledge of online shopping, China's e-commerce transactions and the scale of China's online shopping market is growing, the latest data show: "2014 Q2 China online shopping market total turnover of 6287.6 trillion yuan, an increase of 47.1% per cent", It can be seen that China's e-commerce still has a lot of development space, but also at the height of the electric business development period. "Worry" is: why the net purchase volume is so big? Can Jing Dong, su ning such well-known electric business website but monthly loss.

Second, the electrical business enterprise part of the surplus, indicating that the electric business will be transferred to the climax of development period

Gome has a few years ago or the physical store enclosure as the main revenue base, and the two-quarter gome earnings show Gome in the first half of this year, online transactions rose 53.7% year-on-year, independent user visits (UV) year-on-year growth of 43.8%, E-commerce gross profit margin reached 7.3%. From this excellent report card, see to see the success of Gome electric Test hydro-power, not only let gome continuously achieve profitability, more in the channel visibility and customer satisfaction will bring the promotion of the intangible assets of Gome. The success of the Gome online not only indicates that the first line of the Gome group of electronic products retail giant has been on the internet across the road to find and lead the transition of traditional retail enterprises in the new direction of Internet transformation, but also the development of E-commerce in China to a new climax.

With the large increase in the net purchase volume, there have been some of the electricity business site from the loss of surplus, that is to indicate that China's e-commerce will enter the next stage, the development phase of China's electric business is entering the climax of development.

Third, the electrical business advanced, electric business enterprise and how much worry?

Different stages represent different heights, a new height will be eliminated a large number of electrical business sites, that has not realized the profit of the electric business site and how to do it? I'm really worried.

(1) Worry about prices, by Gome online, Suning, Jingdong frequently launched price war has let other small and medium-sized electric business enterprises Bell not

Leisure, from the beginning of this April, Gome online launch of "Your compensation", the launch of consumers on the Beijing-east and other electric network of similar products in the price comparison, consumers found that the price of the east of the cost of the award of 100 yuan, if you buy more than 300 yuan compensation. Can the already-lost electric dealer website still be able to play low price with gome to burn money? In the same way, relying on Gome group's strong supply capacity, Gome online will be other electric dealers stand off a few streets, you say those small and medium electric business station can not worry?

(2) The user experience, the so-called user experience, including the product experience, website experience, logistics experience and trust experience, it

is a user-pure feeling, but also determines the user's desire to buy again. August 22 Gome Online in Beijing held the theme of "Friends-the most beautiful days, we are together" large-scale Thanksgiving, announced the launch of the "Thanksgiving feedback, the people of great benefits" of the large old users Thanksgiving feedback activities. Gome Online will join hands with Apple, Samsung, Sony, Haier, Siemens 5 brands, launched three days three nights brand special, gathered near thousands single goods specials, more importantly for the old members prepared a 620 Yuan exclusive cash coupons to receive free, and in the enjoyment of all the above benefits can also use Cash coupons, For the old members prepared a high-end luxury brand feast. Such activities, and a few are doing, how many families can do?

(3) The complete industrial chain, for Gome, Beijing-east, Xun and other comprehensive electric dealers, currently occupy most of the market share, but not have a share can sit still, for the electricity business in the source of product quality, logistics coordination and after-sales service and so on more and more complaints, It can be seen that building a healthy and complete business chain is essential. Not only to ensure the quality of the source products, but also improve the logistics system and after-sales service management mechanism, so that more perfect, more transparent, more assured that the quality of the electric business ecological chain, so as to withstand the test of the market, the electrical business enterprises can go farther. Gome Online Services in the introduction of a "day three, precision distribution, delivery synchronization" service commitment, and adhere to the industry's highest service standards, "30-day price guarantee worry-free, 30 days without reason to return, 180 days only to repair", set the industry service benchmarking.

A comparison of the results of the analysis, witness the rapid development of e-commerce in China, electric business enterprises only keep pace with the development, can be based on the invincible position.