Gome's electricity business transformation pains: Gome online confirmed layoffs about 200 people

Last weekend, there was news that Gome's consumer electricity company platform Gome Online suddenly launched internal layoffs, involving about 200 people. Gome Online to the reporter confirmed the layoffs, said this is Gome online and Bowser two platforms to consolidate the situation exists, but Gome denied will continue to lay off, emphasizing the further development of the Gome online integration strategy, "will also be large-scale recruitment of talent this year." Earlier, Su Ning also was spread to its mother and child supplies platform red children to lay off, although the news was officially denied by Suning, but the analysis that the integration of electric dealers will inevitably bring the labor adjustment, and experienced the rapid development of the electric business industry, this year will also enter the adjustment period, "layoffs" and "closed" news or incoming.

Gome's adjustment continues after exiting the retail market in Hong Kong. Last weekend, the news said, the company renamed Gome Platform "Gome online" to start the internal layoffs, the affected departments, including mining and marketing centers, technology centers, customer service centers, logistics centers and financial centers, involving about 200 people.

News that the abrupt layoffs are due to the Gome group to the online E-commerce line integration, on both sides of the company will be streamlined after the reunification to the United States Headquarters office. At least half of the sales center was laid off. The retrenched staff were also told that "this is not the first layoff, nor is it the last time that there will be a massive redundancy integration in March 2013".

Gome Online spokesperson Pengliang to our correspondent, Gome online and Bowser integration is smooth, the two platforms in the integration of the situation exists, so there is optimization space. In response to the sales center and Bowser personnel to adjust the big rumors, Pengliang said, the job adjustment is mainly based on business needs adjustment, the adoption of sales did not highlight the requirements, layoffs are not just for the bowser, "the platform has a corresponding adjustment."

Pengliang also denied that it would continue to lay off staff, said 2013 is gome online rapid development of the year, with the further development of the Gome online integration strategy, Gome business will also be more rapid expansion of new areas, and in the medical industry, culture and arts, home textiles and maternal and child education in the field of leading position, " This year will also be a large-scale recruitment of talent, and for the 2013 campus recruitment will also be in July to the post. However, he also said that the rapid development of the normal enterprise of the fittest is the enterprise development process must experience.

Last December, Gome will "Gome online mall", "Bowser" two large gome system of electric platform integration, Gome Electric Online mall renamed "Gome Online", positioning in the business for the consumer across the category of comprehensive E-commerce shopping site, and Bowser is similar to the transformation of the open platform Taobao Cat.

Industry observation

This year, online shopping growth or decline to 30%~40%

It is noteworthy that suning easy to buy in the middle of this month, the acquisition of the mother and child brand red children to lay off, "red children have been overall layoffs 15%" news has been rampant. Li Bin, an executive vice president of Suning and Tesco, said that in 2013 Su Ninghong children's team would not be reduced in number but planned to expand to around 3000 people.

Industry insiders believe that, whether it is Bowser or red children, integration is bound to bring personnel adjustments. Electrical Business Observer Ruzenwang told reporters that in order to ensure the development of stability next year, the electricity dealers to start layoffs at the end of the plan "very normal", a lot of recent electric operators to lay off the action belong to this category.

With the growth of the electric business industry slowing down, the electrical business sector into the adjustment period is more obvious signs. Ruzenwang predicts that this year's net-shopping growth will fall to 30%~40%, a stark contrast to the 2011-year growth rate of more than 70%. Ruzenwang said that this will have a profound impact on the electric business sector, "believe that the power of the adjustment will be greater, the number of closures will be more."

Many consumers in the year of "Start the largest" price war is still vividly remembered, but the electricity business regardless of cost, "blood" expansion of the way from the beginning to bury the hidden dangers, electric business platform to attract customers to spare no effort, but in the shopping experience, logistics distribution and after-sales service attracted a lot of criticism, some of the electric business platform even involved in " Price fraud "and other public opinion whirlpool.