Gome's innovative marketing model attracts attention to online mall growth of 600%

With the rise of internet shopping, the home grid market has also ushered in a period of unprecedented prosperity, while the home grid market competition has entered the white-hot stage, Gome (micro-bo) Innovative marketing model caused the uproar in the home appliance market.　　In the first half of 2011, at the same time, the business expansion of the general shopping website, some vertical, personalized boutique shopping site has ushered in a new development opportunities, service providers in the new market areas continue to open up, and constantly increase market capacity.　　The vertical electric trader faces the more homogeneous price competition, in the limited area and the limited market space, wants to stand out in the number of electricity quotient, the low price, the brand, the service, the commodity, the logistics, the information system and so on core competitiveness is the most crucial factor. Gome Online Mall As the only official online mall of Gome, since April this year officially on the line to think, with a staggering speed of more than 600% explosive growth in the growth rate and one-day sales of the industry to create a miracle.　　According to the latest survey, Gome Online mall has become the most favored by consumers and the fastest growing online shopping platform. First of all, Gome Electric Online mall has a brand advantage. Gome as "the world's top 250 retailers", "2011 Global retailer 50 Strong" has long been a world-wide enterprise, and Gome online mall as Gome's only official online mall, has become China's largest home appliances and consumer electronics online Mall,　　Is the world's home appliances and consumer electronics manufacturers in China's largest online retail platform. Second, Gome Online mall unparalleled advantages of low prices.　　With the annual close to hundreds of billions of huge orders and best-selling model underwriting custom agreement signed, so that the Gome online mall in many home appliances and consumer electronics products, with exclusive, low-cost, sustainable volume sales capacity and after-sales service guarantee ability, to ensure that the Gome Online mall low-priced core competitiveness. Again, is the service advantage. Gome Online Mall slogan is "Quality of life" to provide consumers with quality quality of life, pay attention to consumer shopping experience put in the first place.　　Gome early in its inception on the establishment of the country's largest service team professional fast service, the most perfect call Center service system.　　Industry experts told reporters, color TV refrigerator air-conditioning and other power grid shopping has become a clear trend, Gome online mall brand awareness, cheap, the country's most perfect logistics distribution system into the network to buy large household electrical appliances, the concept of the formation of the key. According to industry experts analysis, in the domestic network to buy large appliances gradually improve the conditions, gome as the representative of the traditional household appliances retail, through the construction of online shopping malls, is leading the power grid shopping trend and trends, Gome Online mall has become the most widely used home appliances network of web sites, for everyone in the form of the trend of power network purchase to play a powerful role in promoting.