Gome's operational strategy to reduce costs is still being adjusted after the turnaround

Gome's operational strategy to reduce costs is still being adjusted after the turnaround. Gome prior to the merger of the Consumer Mall Bowser Network (formerly Century Electrical Network) has completed the "blood transfusion" mission, from the beginning of Friday no longer used, gome online platform fully integrated into the United States on the line. This is consistent with the overall "losses" conservative strategy of the Gome group, and it also shows that Gome has already taken a stage through the acquisition of "remedial" electrical quotient.

At present, Gome online announcement, said in the brand, technology, supply chain and other aspects of the bowser network to achieve unity. From November 29 onwards, Gome online and Bowser network unified brand and logo as "Gome Online", Bowser Network and Bowser brand no longer used.

Gome bought Bowser net, more like a later in the field of electrical business, a "missed lesson." 2010 with 3 C started the Jingdong just into the fast lane, sales scale breakthrough billion, Suning easy to purchase also reached 2 billion yuan. It is believed that the customary acquisition of Gome hopes that through this acquisition, can quickly make up its short board in the electric business. Gome mergers and acquisitions Bowser three years, from the electric business field of obscure to now among the second echelon, Bowser has completed its mission.

After three years of running-in and docking, Gome's Electronic Business Platform framework is basically completed. Gome online from the current commodity category, it has completed from home appliances mainly to expand the category layout, in the integration of the background and supply chain to complete the basic docking. From the internal cost considerations, Gome dual-brand operation of the market is not significant. From the outside, the electric business structure is basically stable, it is difficult to have a large comprehensive platform to surpass Jingdong and Tian Cat, Suning easy to buy.

Gome's strategy in the field of electric business has been developed from the original "low price" to the current profit-making strategy. Gome President Wang Junzhou recently interpretation of the three-quarter Gome said that the United States will not take the loss of the flow of the route. In Wang Junzhou's view, the low price of the large flow is unsustainable, in the loss of the market share of the uncertainty. Gome Group's task for Gome Online is to first bring down the cost and then explore the profit model. Wang Junzhou said that the current Gome online procurement has been fully shared with the entity stores, can guarantee the purchase price advantage.

In fact, from the electric business of several mergers and acquisitions is not difficult to see, the acquisition of enterprises to help the acquisition of enterprises to complete the relevant business layout, most will encounter the fate of "snow hidden." Jingdong Mall 2010 Mergers and Acquisitions network, to help its rapid expansion in the short term, especially clothing, jewelry and other female users of the category, and pregnant with the Beijing-east of Japan and South Korea brand website mini pick. Suning bought red children last year, so that their mother and female cosmetics in the market share of the rapid rise, now red children have been integrated into suning easy to buy, become suning easy to buy mother and child channel. And earlier in the 2004, Amazon through the acquisition of book site Excellence, into the Chinese e-commerce market, now Amazon has been completely to become a comprehensive website, and renamed Amazon China. After all, E-commerce is different from the traditional retail, in the pursuit of integration of the electric business to improve the flow of the background, enterprises in E-commerce dual brand operation is not significant.