GOMX look at the new trend of internet marketing: Mail marketing or has been revived?

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By the domestic professional network marketing and E-commerce conference operating platform to win the era of the 2013 Global Network Marketing Conference (referred to as GOMX) will be held in Wuxi in May 29-30th. Its agenda covers search marketing, new media marketing, data analysis, e-mail marketing, E-commerce and many other topics, has attracted 100 manufacturers, more than 30 investors, 300 agents, 2000 advertising companies and more than 3,000 practitioners to participate.

The resurgence of mail marketing

Industry insiders believe that based on data based precision marketing and decision-making will be the future enterprises to carry out marketing activities the most dependent way. Therefore, the database marketing becomes the key factor of enterprise marketing success or failure. At present, the most representative mail marketing of database marketing, will still play the most important and basic role in Network marketing.

As one of the earliest and most widely used means in Network marketing, mail marketing was first born in 1994, and it is the most important marketing means with its simple operation, low cost, wide application range, high pertinence and higher feedback rate. Though the past few years have been criticized for the spread of spam, e-mail is still regarded as the most effective marketing tool because of the point to point accurate push, and the development and maturity of web-based data analysis and data mining technology in recent years, mail marketing is becoming one of the most important marketing methods of enterprises.

Years of winning partners, the world's leading mail marketing solution provider Webpower China released the "2012 China Mail Marketing Industry Data Report" shows: 2012, China's entire industry EDM average delivery rate of 90.9%, 2013, EDM market will show a younger trend, and with the development of mobile terminals so that e-mail can be and text messages and other good news, will let this year's EDM market scale continue to rise steadily.

GOMX: A full display of the new charm of mail marketing

At the 2013GOMX conference, with the mail marketing as the main content of the database marketing special session, will be the participants once again fully demonstrate the significance of mail marketing, as well as the high value of modern enterprise marketing: can realize the rich and famous content marketing, mail marketing and mobile internet combination, how to develop effective EDM strategy, e-mail, mobile and social marketing integration, intelligent email marketing, how to send customized content to customers and machines, how to achieve the maximum conversion rate through dynamic email marketing and so on guest sharing theme, will be to the participants all-round, multi-angle present mail marketing How to regain a strong charm. The introduction of the Times said that the GOMX conference invited to include Le Cast, Webpower, billion adjacent to the mail, billion industry technology and other global Internet focus on e-mail marketing companies, will bring participants with a global vision of content sharing.

Mr. Cheijin, CEO of Webpower China, said in an interview that the potential of email marketing is far from being developed, for entrepreneurs who pay more attention to the marketing effect, it is still the most effective marketing tool to effectively push the information to the target customers, and the role of mail marketing in this respect is undoubted, This will lead to the emergence of a huge mail service market. Hu Nuo Rong, general manager of the Times, said that although the mail marketing is widely known and the highest usage rate of marketing, but from the interface to content and send skills, such as how to design and produce a really effective mail for many enterprises is still a problem, in the 2013GOMX early research, We feel this demand strongly. We also want to see more email marketing service providers in the General Assembly and share their own business in the mail marketing case, and for those who encounter problems in real marketing business owners to provide professional solutions.

"Mail marketing is glowing in the second spring, and the era of mail marketing revival may come." "We hope that through the GOMX conference, more people will focus on the true value of email marketing," said Zengrong, CEO of the era. ”