Gong Adjustment Direction again online education: Launch "Ladder Net"

November 24 Morning News, following the launch of the early oral English teaching website "91 Foreign Teaching Network", Century Jia Yuan founder Gong today launched a primary and secondary education resources sharing website "Ladder network." Ladder nets set up a large number of primary and secondary schools (K12 education Market) courseware and test questions, at the same time for teachers to provide volume, correction and other functions. 91 Foreign Education Network in the introduction of the Xiaoping and NetEase to obtain investment in capital. But according to Sina Science and technology, "91 foreign Education net" after the introduction of the user growth is not ideal, so the introduction of "Ladder Network" can also be seen as a gong two times the direction of entrepreneurship adjustment. Regarding "adjust the direction" The argument, Gong said, she does not intend to give up "91 foreign education net", one reason is "91 foreign education net" the foreign teacher resources May and "The ladder net" carries on the coordination. In addition, the "91 Foreign Education Network" will be more detailed positioning in the future, for primary and secondary English direction, focusing on the needs of exam-oriented education. Gong a joint CEO of the Jiayuan last year, turning into online education for two startups. Gong founded the "91 Foreign Education Network" idea originated in the 2011 century Jiayuan listed. Because English is not good, gong can only use Chinese and then rely on translation. After returning to Beijing, Gong spent 50,000 yuan to report an English line work, but found that every time to go to class will waste a lot of time on the road, it is difficult to stick to it. As a result, she began to focus on online education and eventually set up a "91 foreign teachers ' network." 91 Foreign Teaching network using the Internet long-distance pay teaching method, teacher 100% for foreign teachers, teachers and students can real-time video, audio and text interaction. At the end of the course, students can grade the teacher. Although this model solves the spatial and temporal limitation of the offline education, it has not aroused great repercussions after its introduction. Less than a year later, Gong launched a "ladder nets", ready to start from teaching resources sharing, teaching tools to fight online education. According to the official introduction, "Ladder Nets" and Beijing Education Press reached a strategic cooperation, a collection of tens of millions of single questions and nearly tens of millions of courseware resources. Students can get personalized quiz papers and test them online. At the same time, "ladder nets" to provide teachers with online evaluation, homework, correcting questions and other functions. The "Ladder net" entered the field has faced more competitors. Take the function of the question bank as an example, the former president of NetEase's "Ape Question bank" is located on the online question bank, but "the ape question bank" besides dabble in the K12 education field, the main is the judicial examination and so on occupation class examination. And the new Oriental launched a special type of correcting the website "New Oriental Correction network."