Gong: Archie will try to make big movies with big data

Sina Science and technology news July 1 morning, Archie Art founder, CEO Gong at the 16th annual Shanghai International Film Festival, said, compared to compressed storage, more important is to analyze the value of the data, love this year will be through large data analysis, a number of good performance of the commercial micro-film into a large film. At the beginning of the year, the US video web site Netflix used Big data analysis Toupai's TV series "The Card House" success, this originates from the Internet domain "Big data" concept in the global scope rapidly heats up, but combines the big data to carry on the film filming is still an absolutely fresh field. For large data to guide the effect of film and television expectations, Gong said, "It industry to do film, inevitably some layman, but we are willing to continue to study the law of the industry." By analyzing the big data, we found that there was a commercial micro-film that was bigger than "Ted", there must be some magic that attracts our users, so we're planning to make a big movie out of this micro-movie to see if the big picture-led movie is as popular as expected. "Large data analysis is going deep into the creation of film and television dramas, which has a profound impact on the entire film and television creation industry, from script selection, cast selection, filming and post-production." Video site to join, will be able to more extensive and the image of the retention, analysis of user behavior data, film and television marketing model may be the result of earth-shaking changes.