Gong bumpy pioneering road: Ladder network will be closed focus 91 foreign Domain

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Easy name China (ename.cn) September 18, from marriage dating website to online education, Little Dragon Women Gong Entrepreneurial Road is twists. Recently, the spread of the ladder network mass layoffs, and then Gong released a friend Circle news, said "decided to focus on 91 foreign teachers." Ladder NET domain name tizi.com will step domain name nahao.com follow?

Figure: Ladder Net

In October 2003, Gong, who was still in Fudan University, founded the "century Jiayuan" of marriage dating platform, the website takes the serious marriage and love as the goal, gradually becomes the domestic friend platform leader, and obtains the Xiaoping, Wang Qiang, the Qian Yongqiang Angel Investment, the gradual development expands, Gong also is called "The network First matchmaker". The website enables "good margin" double spell domain name jiayuan.com station, after inquiry, the website daily average IP (monthly average) is 972000, the daily average PV (monthly average) is 23328000, the Google PR value is 6.

Century Jiayuan May 2011 in the United States Nasdaq listing, but gong the next year, the initiative resigned from the century Jia Edge CEO position, and began a second venture. This time, gong eyes on the online education market.

It is reported that, because in the century Jia Yuan listed road performance, gong because English is not good, must rely on the translation to answer investors ' questions, waste a lot of time. Therefore, to prepare two times for her to start a business, she thought of a website that relies on online video conferencing to practise oral communication. As a result, after a preparatory, 91 foreign Education Network in 2012, the opening of the domain name 91waijiao.com officially online. According to Alexa data, domain name 91waijiao.com daily average IP (monthly average) 105000, daily average PV (monthly average) of 210000.

However, this venture is unusually difficult. Online education in the field of the difficulty of entrepreneurship is even greater, gong himself to this aspect of the groping is not sufficient. In 91 foreign teaching online line nearly 1 years, Gong immediately launched the education resources for primary and middle school students sharing platform "ladder net", enable the domain name tizi.com on-line.

Ladder Network is the K12 (basic education stage) online teaching platform, founded at the beginning, Gong invested most of the team strength in this platform. Gong said, founded 91 foreign education net, then found that the oral market audience range is small, and not to exam-oriented education for the purpose of oral practice, more narrow. However, K12 education market is far more complex than the oral market, ladder network development is not smooth.

This July, Gong launched a third online education website, enabling the domain name nahao.com on-line "that good Net", the main interactive live broadcast. However, the online two months, that is, the network of ladders and the good network of large-scale layoffs.

Now that the good network has been declared off, access to the domain name nahao.com jump to the close announcement. Ladder network domain name tizi.com normal access.

In an internal mail circulated online, Gong said, "Two of startups are too optimistic, the front is too long, so that a few months ago spent the company's financing, has been using their own funds to support the operation of the company." "and micro-blog also mentioned," a circle back to the original point, decided to focus on 91 foreign teachers, hoping to provide better online oral English teaching services. ”

Gong started his business in 2003 so far, the establishment of the century Jia Yuan (jiayuan.com), resigned, two times entrepreneurship, has set up 91 foreign Education Network (91waijiao.com), Ladder Network (tizi.com), that good Network (nahao.com). Perhaps the return to focus on the 91 foreign teaching network, than the universal "net" more suitable.