Gong Entrepreneurship: Focus on content like "drastic revolution"

Just as it was 10 years ago, Gong became a newcomer, into an area she had never dabbled in.

She will now start in Shunyi every morning, reach her office in Haidian before 9, and return to her home near 40 kilometres after more than 10 hours of busy time.

Like many entrepreneurs, she works at full capacity every day, and all her hobbies are buried in her heart. She said she wanted to watch a movie with her family but had not been in the cinema for a long time.

Financial Weekly reporter First Gong, she was in a small office with staff.

Gong looks very young, she has a small size, long eyes, hard to see makeup, wearing a blue sweater, voice soft, is a typical southern "little woman."

If she does not introduce herself, it is easy to be thought of as an ordinary employee in the office.

Gong is known because she founded the Marriage and Love website century Jiayuan, claiming that "Dragon Girl" she was given to the "network first matchmaker" name.

2011, the successful listing of the century Jiayuan, gong a reputation. But a year later, the position of the listed company is not yet sitting hot, gong is announced to leave, once again start a business.

This year, she was 37 years old, from "matchmaker" to become a "teacher." She founded an online education website called 91 Foreign Teachers ' network.

Gong said that in a company for too long time, it is inevitable to feel tired, she enjoyed the entrepreneurial process.

Paid users are more than business executives

such as easy Car network chairman Li Bin, Century Jia Edge Vice President Gui and Sogou CEO Wang Xiaoquan.

Beijing Five, southeast corner, excellent Sheng Building, a variety of English training institutions to survive, such as EF Education, English Education, Beijing IELTS School and other giant signs hanging on the glass wall, to attract students. Gong's new company is located on the 11 floor of Block D of the building.

The new company's office space is very small: less than 100 square meters of office, outside a few 20 square meters of cubicles. The office, which is not spacious, is packed with 24 staff.

Gong, who handed it to reporters, shows that her latest title is the founder and chairman of the 91 foreign-education network. The new site came online shortly after she stepped down as CEO of the century.

Gong to the financial weekly reporter, before leaving the century Jia Yuan CEO, she has registered a new company, and plans to do next thing.

November 16, 2012, Gong, a new company in Beijing, a cloud Culture Consulting Co., Ltd. was founded. 91 Foreign Education Network is subordinate to this company. Beijing Municipal Bureau of Industry and Commerce data show that a Beijing Cloud Culture Consulting Co., Ltd. registered capital of 1 million yuan, the legal representative for Guo Jianzhen. Guo is gong husband.

On the second day of the gong, he went to the 91 foreign-education network and began recruiting staff for the new company.

91 Foreign Language teaching website company profile shows that the website mainly through the Internet long-distance audio and video real-time interactive way, the user of oral English training. It is mainly for students and foreign investors.

The trainer is a part-time person recruited by the website in the United States. Gong said that at present 91 foreign Education Network has contracted more than 100 part-time teachers.

Compared to the century Jiayuan, the profit model of 91 foreign education net is simpler, and its income is mainly realized to the member fees. 91 External Education Network internal information shows that there are currently 1 to 1 and 1 of 32 types of courses, class hours are 45 minutes, the charges were 300 yuan and 100 yuan.

Entrepreneurship two months, 91 foreign teachers registered members have thousands of people, but paid users only dozens of people, more than the enterprise executives. such as easy Car network chairman Li Bin, Century Jia Edge vice President Gui, Poly Mei Excellent products Senior Vice President Liu Huipu and Sogou CEO Wang Xiaoquan, there are also a few work too busy actor.

Gong introduced, the current loss of hundreds of thousands of yuan, the workshop-style operation is not a line, 91 foreign education network to be profitable, need to have "tens of thousands of paid users." She said the future will be more promotional efforts.

Leave century Jiayuan

She had an endless stream of ideas to nurture an online marriage market, but now it's hard to break through.

December 24, 2012, Century Jiayuan announced, Gong resigned as the company's co-CEO, instead of the company's day-to-day management and operation.

Gong's successor was Wulin, the company's less than a year-old professional manager who took over her job.

The news, the market was rather shaken. After a few consecutive days, Gong's cell phone ring has not stopped. There are even reports of speculation that its resignation is due to "be forced by investors Palace", but also the voice of the Century good luck and the prospects.

Gong said that he did not want to respond, but too much speculation. So the next day at noon, she published an article about thousand words in her personal blog, saying that she was willing to let go and that no one would ask or even hint her to leave.

February 25, in the interview with the Financial weekly reporter, Gong said that he is not "fled", she is the second largest shareholder of the century, and did not set the present.

She said she met the "personal bottleneck" in the century, and it was difficult to break new ground. This is what she is afraid of.

"Many years ago, I was also very passionate and enthusiastic, but sometimes in a company for too long, will inevitably feel tired." "Gong felt his own mind, and for a long time," no good ideas.

She said that in the past 9 years, her ideas have been endless, for the century Jiayuan to create a large-scale online dating, to create income model, etc., to nurture an on-line marriage market, but now it is difficult to break through, which makes her very painful. She began to "hate herself for becoming mediocre and doing nothing".

2003, Gong in Shanghai founded century Jiayuan, and has a total of new Oriental founder Xiaoping, Wang Qiang, Qian Yongqiang Three people a total of 42 million yuan investment. October 2008, the Century good edge of the implementation of the charging system, the first domestic marriage web site business model, and finally in May 2011 successfully landed on Nasdaq, the country became the number one online dating site. At present, its user volume has exceeded 50 million.

For a listed company, Gong feel the need for sophisticated operation of the talent.

"Now is the quarterly earnings, and then look at the numbers to see how to do it better." "Gong felt that none of these things would have been more interesting to her than her pioneering century."

"There may not be a way at first, and there is a need for the entrepreneur to make a path; "Gong to the financial weekly reporter said that he is not suitable to refine the operation of a company, her favorite thing is" drastic revolution ", enjoy the way of working.

Century Jiayuan after the listing, the performance fell, it is difficult to produce satisfactory results. 2011, the Century Jiayuan achieved net profit of 37.2 million yuan (5.9 million U.S. dollars), an increase of 122.8% per cent, but net loss of 1.2 million yuan (190,000 USD) in the four quarters. At the beginning of February 2012, Gong invited the original Air network Vice President Wulin Light as a joint CEO, I hope he can bring changes to the century Jia Yuan. "Lao Wu has moved this piece of experience, I have known him for six or seven years." "she said.

"At that time the Jiayuan became unsatisfactory and needed new people, and new thinking pushed the company forward. Gong to the financial weekly reporter, when she already had the idea of entrepreneurship.

At present, Gong holds a 19% stake in the century Jiayuan for its second largest shareholder. In October 2012, she entrusted the entire stake to the Pangu Trust Fund. Her intersection with the century Jiayuan, mainly is the shareholder meeting of each issue.

Entrepreneurship inspired by life

Each entrepreneurial idea is based on personal experience initiation, she is very persistent, will not bury the idea in the bottom of my heart.

After the century Jia Yuan listing, gong two times the idea of entrepreneurship is increasingly firm. For the specific entrepreneurial project, also in the mind flashed a lot of ideas.

Her initial idea was to open a plastic surgery hospital.

"There are a large number of girls in the century may be good, because they are not long, ordinary appearance seriously affected their spouse." "Gong's introduction, the century Jia Yuan inside, the competition is also very cruel, those who look ordinary girls rarely receive letters."

She thought it would be very meaningful if the girls could be made to change through technical means. However, at that time, a female patient in the "eyebrow-shading" surgery, the sudden death of the news, her dream of entrepreneurship shattered, such a risk she can not afford.

Quite interestingly, gong every entrepreneurial idea is based on personal experience and initiation, she is very persistent, will not bury the idea in the bottom of my heart, but actually do it. She often does not do a specific investigation before she decides to start a business.