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91 Foreign teacher founder and chairman Gong (founder of Century Jia Yuan net)
News and Technology August 13 ~ 15th, 2013 China Internet Conference held in Beijing International Conference Center, the theme of this conference is "build a good ecological environment, service A better Network life", the topic covers the mobile Internet, E-commerce, internet finance, large data, cloud computing, things networking, IPV6, Innovative entrepreneurship and many other fields. During the meeting, 7, 91 foreign teachers founder and Chairman Gong was invited to accept the news and technology interview.
As the founder of the Century Jiayuan, gong the original intention of founding 91 foreign teachers, last year, the CEO of the Century Jiayuan, abandoned the day-to-day management of entrepreneurship again, the main hope to surpass themselves. (looking for) my first kind of state is also like the chicken blood, with a variety of efforts, is to make the results of the company to make the largest and best Internet sites.
Turning to the topic of college students ' entrepreneurship, Gong does not recommend premature entrepreneurship, she said entrepreneurship for many people only once in a lifetime, if too early to try, immediately face a failure, fear, there will be no second venture, will always find a job a flat light over, so that they have enough power to a hit, do not casually venture , so easy to give up.
The following is an interview transcript:
News and science and technology: you dispatch friends, everyone good! At 2013 China Internet Conference, we are honored to invite 91 foreign teachers founder and Chairman Gong Shing, please gong always with the news of the netizens say hello!
Gong: Hello everyone! I'm gong!
News technology: First of all, you have just launched a new entrepreneurial platform?
Gong: I was the CEO of Century Jiayuan at the end of last year, leave the day-to-day management of business again, do 91 foreign Education Network, in the United States to recruit a large number of foreign affairs, recruiting students in China, teachers and students at home, in front of the computer classes, students and teachers are face-to-face, there is an electronic whiteboard, Teachers can board on the blackboard, this experience and the classroom business is very similar, but it allows students to study in space more free.
News technology: We understand that before you are the CEO of the Century Jiayuan, and the century good margin did very successful, you this time to venture out of the goal and motivation?
Gong: Hope to surpass myself. My first kind of state is like playing chicken blood, with a variety of efforts, is to make the results of the company to make the largest and best Internet sites. When my goal was achieved, the company also went public and felt that it had lost its target. I am a person who likes to set goals and standards for themselves, so the more empty and boring life is my most unbearable, last year I want to go or resign, and then do something again. I choose to do the online education field is particularly hard work, and back to the passionate situation, I enjoy the present life.
News technology: What factors do you think the entrepreneur needs most?
Gong: First, dare to risk the spirit, if you are not adventurous and bold people do not venture, entrepreneurial risk is very large, the majority of the final result is failure. But there are a lot of people afraid of failure, if you worry about your business failure to give up a lot of things, always count this account you do not come over, do not start a business. 5% of the world's people are adventurous, 95% want a more stable life, such people do not challenge their own nature.
Second, dare to bear. An entrepreneur first in a company should be a particularly good staff, if you go to a company even a good staff can not do, even the responsibility is not to take up the business.
Third, if a college student to start a business, in the university can not rely on their ability to support themselves, not to start a business. I am always blocked by others, ask me some suggestions for entrepreneurship, said that after graduation business is not a reliable. I personally suggest that the university campus to play games over a few years, or play every day, want to start is not ready.
News and science and technology: You do not recommend college students just out of entrepreneurship?
Gong: Yes. Starting a business for many people only once in a lifetime, if too early to try, immediately facing a failure, it is afraid, there will be no second venture, will always find a work of flat light over, so that they have enough strength to hit the middle, do not casually venture, so easy to give up. After all, most people may once in a lifetime be able to make this determination and decision to choose a better one that you are prepared for in every way, whether it is spiritually or materially relatively mature.
News technology: We know that Gong is the second time this is a business, with the first time compared to your mentality there is no change?
Gong: two times a big change in entrepreneurship: First I am more calm, more confident. Second, other people's expectations and demands for me is higher, will give me a pressure. I would particularly like to do something. More natural than the first, and this time is more to be.
News Science and Technology: you this entrepreneurial choice of online English education this way, really do a lot, but there is a certain well-known not many, online education, our Chinese market is now in what kind of state?
Gong: Online education is originally 1.0 version, is that I recorded video to students, now is the 2.0 version, the first time there is real interaction. China is still the bud of online education, but there are too many companies at this point in time to have this, I am a start-up company also played a role in a demonstration, there are a lot of companies to follow up.
Looks like a blue sea of things, a few months has become a blood. My advice is that too-grassroots teams do not get involved in education, and there really needs to be a huge investment. You less than 50 million no, need more, education is the content of the King, Good education research and development needs to invest a lot of human and material resources, not lightly loose can make very good things. And the original Internet is not the same, you just have to do the experience of the site well, you have a good Internet director and the designer can. Now, the development of educational products, you do not know education, find the right person, these are important.
There are a lot of people doing things out, but these things are of poor quality and have no good market. I know a lot of losers in the online field, really scarred, we have to think about whether you have the ability to control, you have the resources to allow you to invest, this is the entrepreneur needs to consider.
News technology: Just Shing said this platform in just the beginning stage, before the blue Ocean has become a bloody Red sea, how in the same kind of market to seek the advantage of differentiation?
Gong: Online science and technology education still has its first advantage, including our courses. In March this year, our users after class, playing five-star only 57% of the proportion, also good, class satisfaction or have half. By the last month, our users were playing five-star ratio of 92%, which is very fast. I have racked my brains to think, the enterprise from 60 points to achieve 80 points, the whole process is also a lot of manpower and material resources, I completely zero mentality with customers to do communication, research their needs, played a lot of telephone.
News technology: The beginning of a business is certainly not easy, now we 91 foreign teacher profit model is what?
Gong: Similar to the training institutions under the line, received a student a money, give the teacher some money, we accept a difference. But at present we are in no money stage, because there is a certain amount of investment, must reach a certain scale, I have done 3, 5 years do not make money preparation.
News technology: You now see which entrepreneurial projects?
Gong: I am more optimistic, when I do the online education field, I feel the market in this area is very big, but the competition is very intense. The elite of the Internet can challenge some traditional fields. I personally feel, like Beauty hospital I originally wanted to do this thing, this is a very good organization, because in China now is the fashion avantgarde people and entertainment circle of stars, ordinary people have not really to plastic, this is a huge sunrise industry. The existing plastic Surgery Hospital founder Many former is a barber shop owner, then entered into the industry to set up a plastic hospital, some practitioners are relatively low quality. If the Internet's genes are hard to do in the Internet, we take a long view, we challenge the traditional areas, challenge the catering industry, challenge the service sector, challenges the hospital, I think there are all kinds of opportunities.
News Technology: We use the Internet Open mode to challenge the traditional offline industry?
Gong: Yes.
News and Science and technology: Thank you very much gong to share the wisdom of entrepreneurship, thank you netizens watching! goodbye