Gong: Video industry best two hegemony

August 13 News, Archie Art CEO Gong in the Internet Conference accepted Eric President Yang Weiqing's one-on-one interview, Gong in the interview revealed the information points include:

1. Although Archie 43% of the flow from the mobile end, but Archie in the mobile end of the revenue accounted for less than 10%. The good news is that the mobile ad is better than the PC and The advertiser is moving toward the mobile end.

Advertisers value the mobile end for three reasons:

First, mobile end ads more expensive, so the mobile end of the advertising more high-quality;

Second, the mobile terminal advertisement is relatively few, so the interference between the advertisement is small;

Third, because the mobile end screen is small, users are more focused on the mobile end of the ad.

2. In China's current environment, the video industry's remaining two giants are less likely to be the situation, more three or four.

Gong says the industry concentration increase is the right industry trend and direction. The video industry still needs big mergers and acquisitions, from a larger and healthier view of profitability.

And the ideal state is best two, because two have a certain degree of competition, for the entire industry is good. But in fact, China's current environment in the formation of two of the situation is less likely, so it may be three, or four.

3. Gong stressed that Archie Art does not make its own hardware. Gong, who specializes in surgery, does not think Archie's own internet TV and set-top box is reliable, and Archie is involved in these areas by partnering with television sets and set-top box manufacturers.

At the same time, gong that compared with the PC, the mobile end and traditional TV is more suitable for entertainment platform, traditional TV will be from the PC, mobile terminals turn to the TV screen again.