Gong's two startups: the Internet makes education fair

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This issue is a guest "variable" is gong. After the century Jia Yuan, 91 foreign teachers, she also created a ladder net, this is for primary and secondary schools to provide quality education resources sharing platform, on November 24, 2013 officially announced on-line. She believes that online education is the most effective way to achieve educational equity, and personalized education needs to be done through the Internet.

The second venture into online education, I initially did is "91 foreign teachers." At that time felt the threshold of foreign teaching low, do it quickly. When pulling investment, I found Xiaoping and Wang Qiang. But teacher Wang Qiang thought the foreign teaching market is small, did not invest. This has a big impact on me. Wang Qiang is the new Oriental Master of spoken English, he does oral English so long, his judgment should be more accurate. I began to consider the direction of adjustment, and finally to choose the K12 (Basic education stage) of this field, do a "ladder net." China's primary and secondary school students have 200 million, learning colloquial people are few and scattered, new oriental colloquial also accounted for it 2% of the revenue share. It's been two times and I'm looking for a bigger area to imagine.

Another reason to change direction is that the threshold of foreign education is too low. "91 foreign teachers" launched, feeling a night out of more than 100 similar enterprises, competition is very fierce. We are now doing the "ladder net" is platform products, difficult to operate, capital entry threshold high, millions of, tens of millions of is not eligible to come in. My experience and resources over the past ten years will have great advantages. And do "91 foreign teachers", I and a first-time entrepreneur compared to not have much advantage.

Before doing the "ladder net", we have done a lot of market research in various places. I feel the whole K12 education field, the first problem is the uneven distribution of quality education resources. Why five crossings will become "the center of the Universe", a square meter of house prices to 100,000 yuan, is because there are better schools. Parents have a lot of opinions, but also very deep helplessness.

The second is that the problem of left-behind children is particularly serious. In my hometown, some schools more than 2/3 are left behind children, a large number of boarding schools. Very small children, mom and dad are outside, no one pays attention to his study. One of my relatives is like this, in the outside to work for nearly 20 years, want to make money for the children to go to college, the result of the children graduated from junior high School. The couple were particularly sorry that they had made a little extra money outside, but they had delayed their child's life.

Research I also found a phenomenon, these left-behind children's home, in fact, there are computers and networks, because the night to and foreign parents video chat. His parents also want to participate in the children's learning process, but do not go in, they may come back one or two times a year, see the children several papers. If through the Internet, left-behind children's parents can master the children's learning situation. Students ' homework, test papers, students can see, parents can see. Online education can really make the children of migrant workers, but also enjoy the quality of education resources.

I think that online education is the most effective way to realize the fairness of education. At the same time, personalized education also needs to be done through the Internet.

In the research process, teachers say, the best children do not need our control, the worst results of the children we can not control, we are in charge of the middle. Classroom education does not take into account the individual differences, online education can do this supplement. In the past, this discrepancy was made up by a variety of private tutoring institutions, but offline mode, the data is not really visible, nor can data analysis.

"Ladder Nets" hope to build a primary and secondary school quality education resources sharing platform for teachers to help, to lighten the burden for the parents, share. Online one months, "ladder network" has more than 70,000 users. Students mainly in the "ladder nets" to do exercises and watch teaching video.

There are massive users that is called platform, at least tens. How to develop so many users, this requires a lot of input.

First of all, we need to build a lot of shared resources, open to users free of charge. Secondly, we have signed more than 600 part-time teachers all over the country, give us the questions, pass the courseware, pass the paper. With famous teachers, students and parents will naturally be attracted. 2014, we plan to invest 150 million yuan, mainly for research and development, manpower and market promotion.

"Ladder Nets" on the users, including teachers, students and parents, their relationship is more than "century Jia" in the relationships between men and women more complex. In the "Century Jia Yuan", I just set up a platform, the male and female users to register themselves, they are equal, are looking for each other, see the right to contact themselves, do not need me to do too much work. and education platform, the provision of teaching products are teachers, users are students, pay the parents, students may not really willing to learn. We have to balance the needs of the three sides.

To the teacher, we provide him with a powerful tool to facilitate his teaching, improve his work efficiency and quality, and free him from some trivial, no technical content of the work. For example, online assignments, multiple-choice questions, fill in the blanks can be corrected through the system. Also have the examination paper, we provide the question storehouse and the typesetting, the teacher only needs to choose the question to fill in own school and the name, the examination paper comes out.

For the students, we can teach them according to their aptitude and lighten their burdens. 100 points of the test paper, the students get 80 points, lost 20 points, he can not at the macro level to analyze what they are not master of knowledge. "Ladder Nets" can tell him the wrong question is what, and recommend more of the same type of topics for him to practice. Next, we also want to launch a precision intelligent operating system. The teacher arranges the homework online, according to each student's previous problem, they get the homework is different. In the traditional model, the teacher assigned 50 children The same homework, which is not reasonable in itself. Good grades are a waste of time, poor grades of children feel too difficult, to combat his self-confidence.

For parents, no matter where you are, you can always grasp the child's learning situation, to know what weaknesses of the child.

In mobile Internet products, I personally feel more or for the PC end of the service, is the micro-version of the PC side products. For example, students can upload questions by taking pictures, and then the teacher will take photos of the process or record audio to the students.

We have not specifically considered the setting of the charging point, the general direction is the system to provide the services are free, but students have no problem, need teachers to answer questions, such artificial services should be charged.

Ladder Nets will lose money in the first three years of operation. I'm trying to convince investors that I have the ability to convince some people to follow me and gamble.

It's a real gamble. The advantage is that your competitors will be very few, the disadvantage is that your competitors will be very strong, in the future will really be able to compete with some giants. But indeed, and grassroots entrepreneurs are not a heavyweight, they will do a more subdivided area.

2014, we will mainly do three things. The first is to strengthen the construction of their own resources. Now we have a lot of courseware, the question bank on the above, but these should be used by teachers to test and optimize. The second is to strengthen the brand building, so that everyone knows "ladder net" is to provide what services. The third is our own team building, to be expanded from 150 to 300 people.

Many people question the online education that people don't have the habit of learning and paying on the internet. When I was "century Jiayuan", everyone questioned, "is there a good person on the Internet", "There are real people online", "How to find the other half on the Internet." Now, many people have found the other half through the "Jiayuan".

Market cultivation needs a long process, and many companies need to push forward like a wave. "Ladder Nets" is a forward-looking products, with a few years to cultivate the habits of users, so that everyone tasted this sweetness, will be accepted slowly. This needs to be subtly imperceptible, with the data gradually persuaded, it is impossible to overnight the concept of the change.

But as long as everyone's ideas change, there's no need to worry about profitability. Because education is always a pay market, the user's pay habits do not need to cultivate, we are recognized. As long as it works, parents will pay.

In the field of online education, I am more optimistic about the direction of the first is education information. is what we do now, the offline things moved to the line, the original fuzzy, waste of data have become accurate, usable. The second is international education. Now more and more people go abroad to study for jobs, this direction is relatively hot. The third is vocational education. The social development speed is too fast, everybody must study for life. Online education also makes lifelong learning possible. Before, even if want to study, work also can't spare time, now use a computer, mobile phone can learn.

But there are also some uncertain risks in online education, such as changes in policy, which may have a big impact on private enterprises. Like the current reform of college entrance examination, there may be a large number of institutions doing English teaching to change the teaching of Chinese. (Sinorama reporter Li Chunhui interview finishing)