Good business in America: Bezos buys the Washington Post

Amazon founder Bezos invested 250 million of dollars to buy http://www.aliyun.com/zixun/aggregation/4585.html "> The Washington Post, it is quite surprising, but it is reasonable to think carefully." Tycoons who have had the money to succeed in other areas will certainly invest in the media, and Mr Buffett, Bezos, cannot immune. Of course, this is not Bezos's first investment in the media, this April he also made 5 million of dollars, to the Financial technology news website Bi.

In particular, is currently in the difficult stage of traditional media, business stagnation, advertising revenue decline, spending rises, Bezos came in at this time, is tantamount to copying bottom. His personal 250 million dollars, about the same as The Washington Post's online business revenue of 5 times times, which in the scientific and technological sector has been so low that the price is almost equal to the white pick.

The challenge is that the Washington Post lost 54 million dollars last year, a figure of $21 million a week ago, reminiscent of the struggling New York Times, and the current big picture, with traditional media thinking that there is basically no way to bring the newspaper out of a loss quagmire, This is why the Washington Post Group chose to sell newspapers, and some profitable projects such as Slate magazine, television, etc., are not on sale.

And for Bezos, dare to throw money in because he can not be the shackles of traditional media thinking, more important is the hands still hold more powerful online resources, through a variety of resources rationing and complementarity, the early history of the newspaper to get rid of losses. Of course, there is another purpose he will never say. In his letter to employees, Bezos promised that the Washington Post would not change anything, that it was the same old routine, and that he would not tell me. But it was, in fact, the first opportunity for Bezos to have such close contact with a newspaper's operations and financial data, which was a valuable experience for him.

More than more than 10 years ago, Amazon began torturing publishers with warm water, and so far it has succeeded in bringing the entire American publishers to the ground, and now it is likely that Bezos will have to put the talons in the paper. But this time the nature is not quite the same as the last time, the publishing industry in high spirits when Amazon came to rob their profits, and today's newspaper is dejected, and then hard to squeeze out how much oil. This time, Bezos is likely to really want to save the newspaper, the paper newspaper is not reasonable, the status of the digital newspaper under Apple's control is unreasonable, Bezos wants to find some opportunities for Amazon in the market in order to create some subversive new play, to gain their own best interests.

On the other hand, although the Washington Post is worth only a little money, the right to speak is much more valuable than that, the only newspaper that has caused a president to step down because of its report, and a newspaper in Washington, D.C., who won numerous Pulitzer Prizes. More important, Washington is the center of American Politics, where the White House and Capitol Hill are, and the policy lobbies of big companies such as Amazon and Google are gathered. In this case, there is a position of opinion in the political center of the United States, which is suitable for Amazon.

Bezos used to be very cold to the media, feel that the new economic forces are invincible, do not rely on traditional media to do anything, they are mostly old, decadent, backward. But Bezos today's thinking is changing, this April by Bi took a horse fart after a very neat investment, I believe he tasted the sweetness, to pay more money to play the big.

No matter from which point of view, this is a good business, new economy people play traditional media, also can play rhythmic.