Good eyesight ads repeatedly illegal: Electric business channels are also suspected

Every reporter Wu Wenkun from Beijing because of "false propaganda" by the state Food and Drug Administration issued a notice named exposure, good eyesight eye paste Production Enterprise Zhengzhou Technology Engineering Co., Ltd. to the daily economic news reporter responded that the rectification, false propaganda is "individual distribution companies and some agents".　　However, the reporter yesterday (October 11) survey found that good eyesight in recent years because of "false propaganda" has been repeatedly named by the relevant departments, but also involved in a number of provinces, cities and regions. It is noteworthy that even if the expression has been "comprehensive rectification", some E-commerce platform related propaganda still has obvious "false propaganda" move. Is that good eyesight? Or is it a business platform or a platform? is unknown.　　In this regard, as of yesterday's press, Zhengzhou new science and Technology Engineering Co., Ltd. did not give a response. Several times on the "blacklist" Company the first time for self-examination and accountability, has been a comprehensive overhaul.　　"Although the new Vision company of Zhengzhou, the day before yesterday (October 10) in the" Daily economic news "reporter interviewed said, verified that there are individual distribution companies and some agents arbitrarily change advertising content, illegal publicity.　　The company in the investigation process found that the Jiangxi market agents and Ningbo distribution companies exist advertising is not standardized situation, and has done the corresponding treatment. But reporters yesterday learned that the above false advertising is not "individual dealers."　　According to the public report, the good eyesight eye paste "false advertisement" in recent years has been a lot of public questioning, good eyesight eye stickers have repeatedly boarded the Food and Drug Administration departments of the "blacklist." As early as 2006, the Zhejiang Provincial Trade and Industry bureau on the emergency ban on three false ads, including good eyesight eye stickers.　　2010, the Zhongqing Food and Drug Administration has also been investigated, its advertising is considered "unscientific expression of efficacy of the assertion or guarantee, the use of medical institutions, experts, patients and other names and images to prove".　　Into the 2012, the well-known counterfeiters Wang Hai in April pointed to good eyesight eye paste abuse lot, exaggerated publicity, illegal sales, cheating consumers. Yunnan Province Food and Drug Administration Bureau of Audit issued the "2012 1th illegal Medical Device advertising bulletin", exposed the 1 ~ March in the province issued a serious illegal medical device advertising list, including good eyesight eye stickers. Hohhot Food and Drug Administration in accordance with the relevant departments of the Inner Mongolia Autonomous Region issued by the "Golden Dragon Bushen Mixture" and other 29 kinds of advertising drugs, medical devices suspended sales notice, in May on the "Good Eyesight Eye stickers" discontinued.　　The suspension of sales also includes Jiangxi Fuzhou.　　Even good vision eye paste production location in Henan province, the province issued in 2012, the 3rd issue of illegal medical device advertising bulletin, also the good eyesight eye paste identified as "serious violations", and put forward to focus on monitoring. There is a huge discrepancy between the areas where good eyesight has been rectified and the areas that have been dealt with by the designated area, the daily economic newsReporter yesterday contacted good eyesight related personage, but as of press, still did not receive the response. Electric business channel sales to be supervised not long ago, good eyesight brand manager Li Bai said in an interview with the media, the state Food and Drug Administration issued a notice, but before the summary of provincial and municipal announcements, and before the problem, they have been corrected. In a reply to the daily economic news reporter, October 10, the company also said, "to avoid a similar situation in the future, the company conducted a comprehensive overhaul." "However, the rectification has been recognized by the relevant departments?"　　There is no saying. Reporters yesterday afternoon has contacted the state Food and Drug Administration medical Device Supervision Department, inspection Bureau and other related departments, none of the relevant issues to respond.　　Audit Bureau related People asked reporters to contact the Department of Policy and Law related people, the phone has been no answer.　　It is worth noting that, along with the rise of the electric business platform, the electric business channel suspected of "false propaganda" is particularly noteworthy.　　Jing Dong Good pharmacist sales of good eyesight eye care (middle-aged and old type) product introduction, the efficacy includes "prevention and adjuvant treatment of senile cataract, vitreous turbidity, flying mosquito disease, presbyopia, macular degeneration", "promote eye blood circulation, improve eyesight".　　Similar to this there are 1th drug network, the scope of the application of the product labeled "also applicable to middle-aged and old eye diseases (such as: Cataract, presbyopia, macular degeneration, fundus lesions, pterygium) and so on." According to the notice issued by the State administration of drug control, Zhengzhou Science and Technology Engineering Co., Ltd. production of medical equipment "good eyesight eye paste", its application scope for "myopia and visual fatigue caused by a certain degree of prevention and adjuvant therapeutic effect."　　The application scope of the products on the above mentioned website also exceeds the approved content of the Food and Drug Administration department. "The Electronic Business Platform product introduction Actually also has the advertisement nature." "Beijing strategy law firm Xue In an interview, said that the business sector and the drug regulatory authorities need to establish an effective coordination mechanism for the electric platform sales characteristics, demand that the electricity dealers fulfill the responsibility of supervision of advertising publishers."　　At the same time, manufacturers of their own products directly to the electricity dealers in the product publicity also has a regulatory obligation.　　It is noteworthy that Li Bai, interviewed by the media, said that false propaganda, deception misleading consumers, is the dealer's personal behavior, before the company in reply to the daily economic news reporter, it is "individual distribution companies and some agents change the content of the advertisement." "Zhengzhou Technology Engineering Co., Ltd. as The Advertiser, the false drug advertising has not fulfilled the regulatory obligations." Xue that, according to the "Advertising law" 41st, the Ministry of Commerce and Industry has the right to order its correction or stop the release, you can also advertise the cost of more than five times times the following fine. The FDA shall have the right to revoke the advertisement approval number and not to accept the advertisement approval application for one year in accordance with the 92nd article of the Drug Administration law;