"Good Faith alliance"--the beginning of constructing a consumer rights system based on the whole network

Data show that 2011 of China's total online retail sales reached 784.93 billion yuan, an increase of 66% than 2010, but on the internet shopping complaints also synchronized growth to 127%, to solve the problem of the whole network shopping rights, after-sale protection for consumers has become a top priority. A few days ago, a Amoy network announced that it will join hands with Bowser nets, No. 1th Shop, new eggs, excellent buy nets, such as the industry nearly hundreds of well-known business shopping website, to create a "network to buy Integrity alliance", and set out to promote the whole network of consumers online shopping rights system.

Reporter through a amoy network "integrity Alliance" web site found that, join a Amoy "good faith alliance" business customers need to quality, service, promotion, after-sale, supervision and other five major consumers concerned about the commitment, it is understood that there are nearly hundreds of sites to join a Amoy "integrity alliance"; Amoy Network also published in the platform of the website of the "green channel", users can directly through the page and the Alliance after-sales service platform for communication; In addition, users can also through the page of the "Exposure platform", the business of dishonest behavior exposure and complaints.

A Amoy network operation director Shallow Snow said, "At present the net buys the market the development speed is very fast, but from the industry itself, after the sale safeguard system aspect's construction still lags behind the market development speed." "She believes that different consumer platforms have different after-sale service system and standards, a Amoy network will be through the power of open platform, integration of different business after-sales service system, the construction of a new network of rights and security system, and to provide consumers with the most secure online shopping environment." "Whether it is a traditional channel or e-commerce, should put the interests of consumers in the first place, and today's electric business, some giants are frequently questioned by consumers, criticized or even complaints." "Bowser network vice President Pengliang said," The electrical business more emphasis on consumer experience, we hope to do a pioneer in the industry, through their own actions, wake up peer consciously maintain the overall image of the electrical quotient. ”

Analysis that the main reason for the current difficulties of consumer protection, in addition to the system is not perfect, but also the main reason is that the cost of protection is too high. "Lao Luo" (Luo) on March 9, announced a period of time before the organization of a brand refrigerator rights activities of the cost of detail, a few months it has spent 155380 yuan, involving the venue rental, equipment leasing, refrigerator procurement and labor costs, the cost of the big surprise. On this light snow that, the establishment of online rights protection system and sound, can effectively reduce the consumer network when the rights of protection costs, promote the healthy development of online shopping market.

"The premise of consumer shopping is based on the trust and recognition of businesses." Every user complaint is telling us that we can do better. "New Egg Mall COO Chi Yongxin believes that the establishment of a smooth and efficient network of complaints outside the channel, impartial and objective supervision and reporting mechanism, the domestic industry to the healthy development of the road is essential. This is not only the respect and protection of consumers, but also avoid malicious competition and the formation of gray areas.

According to light snow revealed, "Integrity Alliance" is only a Amoy construction based on the whole network of consumer rights system, the future will be combined with the current Taobao, cat and other companies in the online rights protection system experience, through the business and a Amoy platform after-sales service channel, and the introduction of secured transactions and other measures, With the whole network of merchants to protect the network shopping market healthy and orderly development.