Good Speaker website article page optimization analysis

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Today in the query keyword "shenzhen ear nose Throat Hospital", found good horn information network to the force, in this keyword has 4 articles on the home page, ranking is also quite strong, as shown:

Good Horn article page optimization analysis

As an SEO practitioner, I first time to a good speaker website for some analysis, so as to understand the reasons for its ranking to force. Now let's look at the reasons for the good speaker rankings.

1. Query outside the chain

Yahoo query a good horn outside the chain, only 7,273, and ranked above one of the 58 with the city outside the chain 466873, that is, good speaker this site outside the chain and no advantage, next we look at its internal optimization.

2. Internal optimization

I opened one of them. The best way to treat ear, nose and throat disease is in Shenzhen ENT Hospital "information (http://www.haolaba.com/guangzhou/yiliao/2311460.html) coarse appears to be a general article page, but after viewing the source code, Found good speakers in the optimization of the layout of the work done a lot of detail.

In the code, the title of the article appears 7 times, as shown in the following figure.

Some analysis on the good speaker website

Good Horn article page optimization analysis

Next we look at the display and the advantages of these layouts in the page.

The first three times layout is really Keywords, description, title, these three tags in the importance of SEO is self-evident, search engine will crawl to the page analysis, and then make a review of the page, Keywords, description, Title is one of the basis for evaluation. Correct use of keywords, description, Titlen can help search engines to generate the correct evaluation of the Web page. But some pages do not use keywords, description, title does not affect the search engine for his evaluation, so the ranking is very good. The title of the article fourth time display is used by the <h1>, as the title of the article appears;

Good Horn article page optimization analysis

We all know H1 label originally is Heading 1, he also plays in the optimization, presents the content structure the function, such assigns the benefit to the webpage entire structure from the main to the second distinguishes, the search engine crawls the webpage to be in this order to crawl the index. But we are not H1 to H6 are often used, we often use just H1 to H3,H4 also often use, as the highlight of the site's keywords, of course, you can use bold, but also enough to highlight keywords, search engines will also default H1 tags inside the content is important content, So it's important to use the H1 tag appropriately.

The fifth time layout is the end of the article, "" The keyword "related content."

The sixth time layout article below the advertisement picture, uses is the ALT label, because the spider is unable to recognize the picture content, therefore needs to use the ALT label to explain the picture.

The seventh time layout is at the bottom of the contact method, adopted is the <strong> tag, fervent tags in the HTML semantics for emphasis, the tone of the emphasis, aggravating. tags that have the same meaning as labels also have tags, but the use of B tags is not advocated on web standards, although Google's Matt used to say that the B tag has a slight advantage, although it was later modified to be the same as the fervent label advantage. Search engine to user-oriented, when we can not judge that more advantages, may wish to start from the user's point of view. From this point of view, I think the search engine is more likely to give fervent label larger weight, we can do the SEO experiment, do two content of the same page, through the B tag and fervent tags to the title or keyword emphasis, waiting to be included in the major search engine search this keyword, Look at that label. The page ranking is more prioritized. It is also true that the weights of the two labels are exactly the same.

Finally, the sidebar will be with the new one every once in a while, so that the search engine seems to be the page is constantly updated, so that you can keep a good snapshot of the page update and ranking.

In the above analysis we can see that the good speaker site in the article page of the optimal layout of the great Kung Fu, so that the layout not only increased the keyword density, but also does not hinder the user experience, reasonable use of each label, enhance the importance of the keyword, enhance the competitiveness of the page.

But optimize the page code to enhance the SEO effect, the suggestion is "generally speaking, a page, only allow a H1 tag, H2 label appropriate can be raised to 2, H3 tag can be raised to 3 or so." Excessive use of heading labels does no good. "The number of labels in the control is more relaxed, of course, mainly to not affect the user experience primarily, can not be all to optimize the main keywords are emphasized it?" fervent label is to emphasize keyword, but if use too much, too far, but will "dilute" keyword, even make search engine judgment for cheating.

This article is the first Shenzhen S2sem team TiAMO (www.z2sem.com) original, if reproduced, please respect the author copyright leave a small link (http://www.z2sem.com/ Shenzhen-seo-techniques-good-speaker-of-the-article-page-optimization), in this serious BS Shijiazhuang SEO blogger Wang Yingying plagiarism behavior.