Good site planning allows you to build a station with less effort

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Every stationmaster must plan the website that you will do well before building a station.

Good site planning allows you to build a station with less effort.

According to each station's different, the website plan said also will be dissimilar, but ultimately can not be inseparable from the general framework. Before we build the station, we have a good idea, analyze the market situation, and then record it in the form of words. This is the idea of thinking the formation of a result of a process, but also a manifestation of planning.

Site planning varies widely, but there are rules to be found. Generally follow the steps below to carry out your plan.

I. Market Analysis

Portal site: portal site includes comprehensive portal site, e-commerce Portal, industry portal, Information Service class portal (here we classify BBS as a comprehensive portal; Classify blogs as information service portals). For example, I now intend to do a district of beer and Skittles Network, the initial stage of the site to conduct market research, to find out what to eat and drink, what their main columns have, what the characteristics of services, development and so on. Then the columns of their choice, and then according to their own characteristics of the establishment of columns. Determine their own site after the column, but also to the same industry outside the site screening, to find the content of complementary sites in order to promote the future when doing links and cooperation. The same industry to the development of the site to do a general understanding, according to the actual situation to check their own advantages, what adverse factors, and then to the site positioning.

Enterprise Website: The market analysis of the Enterprise website is easy, because the purpose of the enterprise is to make better propaganda to the enterprise itself, want to occupy a place in the internet marketing, want to provide the product technical support and the on-line interaction, in order to better serve for the customer, simultaneously also enhances the enterprise profit. The construction of the enterprise Web site can refer to the same industry to do a better site, but also in accordance with their own development to adjust, must not blindly follow. Corporate Web sites can also find some of the same industry complementary sites to link.

Personal site: Personal site Construction in the content is often the same, but there are some personal sites can be unique, the use of special site types, such a build station effect can usually receive miraculous effects. Generally speaking, personal web site analysis of the market is relatively neglected, but large and medium-sized personal sites should be market research, and the same as the portal site.

Second, the site's own positioning

After the market analysis is over, return to its own analysis.

The first thing you have to think about is, what are your goals for this site? This goal includes both long-term and short-term. The more specific point is to transform into data. For example, the Alexa rankings to divide: one months in the back of how many, six months in the back number of a year, the number of rows and so on. It can also be divided into the form of profit: How much will be achieved in a month, how much to profit after six months, how much to profit after a year, and so on. You can also use the number of members, information quantity, website traffic, PV value and so on to divide, but should note is, must according to the actual situation and the effective reference material to set up the goal, cannot blindly, the new one station one months can 5000IP or 10,000 IP is a bit exaggerated, unless you are the SEO very cow person.

Second came to the site positioning, site positioning can be said to be the goal, you can say that you are prepared to build the content, or include the site culture and so on.

Third, the website service object

This is particularly important. Who does your website serve?

For this, the webmaster must not be vague. This directly affects the viability of your site.

Here, I use two questions to ask you: 1, your station direct service object is who? For example, the first service object is the member. 2, who is the client of your website? For example, beer and Skittles are some businesses.

When you figure out what to do with the service, the next thing to do is to start a series of user-friendly work around the object.

Four, website construction.

Choose a good program and design a good style. (This will be presented in the next key point)

Five, the promotion of the website.

It's a cliché.

Six, website profit means.

Don't think the site is just a charge for advertising. The idea is out. If you want to know the latest website profit means. Please look forward to the next article.

This article by the Happy Studio www.xingfu880.com original. Reprint please indicate the source.