Good things do not go out bad spread thousands of miles to create a shortcut to the site popularity

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Over the years, the United States Hormel Foods (good food) company has been very distressed and angry, but also very helpless, the company's core products-the historic spam canned pork food brand name incredibly in the global scope has a popular new meaning-spam (non-user license information, Advertising information not permitted by the recipient of the message.

Spam can (network picture)

This is not finished, with the development of internet marketing, spam in the global scope is further extended to specifically deceive search engine spam information, Hormel Foods company has long been to the United States Patent and Trademark Commission formally lodged a complaint against the internet marketing industry to use the word spam this derogatory meaning, It is still impossible to prohibit spam new derogatory spread around the world.

For Hormel Foods, it is not a good thing that the spam brand, which has worked hard to build for more than 70 years, is associated with internet spam, but turning around, it is not the end of the world, because whether it is Wikipedia, Baidu Encyclopedia, Search Encyclopedia, or other countries where the professional articles introduce spam meaning, it is inevitable to mention that it was originally a famous canned pork food brand, even mentioned spam can in the Second World War as the main food to ensure the strength of Allied soldiers, for the final victory of the Allies merit legendary experience.

It is not hard to imagine that without spam as a new meaning for spam or search engine spam-especially "chased, smack" spam-it may be that more people around the world will never know that there is such a time-honored brand of canned pork, Spam's apparently derogatory new connotation has made it spread around the world-even as far inland as I have never cared about food brands knows the prestige of spam cans and its extraordinary legendary experience.

At least if I run into a spam brand lunch meat can, I will buy a taste, and even chew its thick history. Just imagine, if the United States Hormel Foods (good selling food companies) put more money and manpower, from the front to create spam can image, want to create such a big brand in the world, it is really difficult-because spam is only a canned food.

This is what the Chinese Ancients said, "Good things don't go out, bad news. The theory of communication psychology, psychologist Cacioppo, says that there is a" negative preference "mechanism in the brain that makes the brain more sensitive to unpleasant news, and that bad information is more important than good news--that it is human nature to avoid it. So people are very wary of negative information, and if we have nothing to do with negative news, at least let us feel relaxed and lucky, which is the psychological basis for the wider spread of negative information.

Not to mention the developed modern media industry, it makes "good things do not go out, bad things spread" effect constantly magnified-often a negative news report that its transmission power far more than positive reporting, it left a more profound impression, it is notorious, this is the modern media industry is keen on the reasons for negative reports ( It is at this level, I do not agree with the "SEO suppression of negative information" argument.

And we as marketing promoter can properly apply this "good things do not go out, bad things spread thousands of miles" principle, the opportunity to promote publicity we want to spread the content, and even build our brand. For example, the Hormel Foods company mentioned above can make a clear distinction between itself and spam rubbish through a series of anti-spam (especially on the internet, such as sponsoring an internet-based anti-spam agency, etc.), emphasizing that the spam canned brand, which has been carefully crafted for half a century, is not junk food , can let own spam canned brand name spread farther.

For small and medium-sized websites (enterprises) to promote marketing, skilled grasp such a "good thing does not go out, bad things spread thousands of miles" dissemination of the law, to promote their promotional content, to build their own brand is also very important.

If he had just started when brother Hao knew this way, he knows, like colleagues, the site is too well-behaved, too orthodox, it is impossible to impress the vast majority of netizens, promotion speed will not be very fast-especially to start the establishment of the unknown grassroots site, must be a unique way to attract more attention, " To tell you that there is a website like me in the world is more important than anything. To this end, appropriate ingenious ideas, the use of "good things do not go out, bad things spread thousands of miles" audience communication psychology, often get unexpected publicity and promotion effect, people are very impressive.

So, brother Hao constantly "dirty his name", in other forums to scold himself how not things. Even to help people hire brother Hao also play such a trick. As a result, this promotional post effect is very good, and even do not have to rack their own outside the chain, Curiosity will encourage the audience to explore the matter. Results people come in and see, is not in the post scold so, your website did well, also reached the "distant guests Please stay" for the purpose of promotion.

Along with "Good things don't go out, bad news spread thousands of miles" forum promotion, and later Hao brother is not satisfied with the forum level so the promotion of operation, he made full use of his network in the media Community resources, and constantly to prepare their team "Wolidou" such as negative information, and constantly appear in the major website news.

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Brother Hao is not satisfied, he even through the "show off" the "million Thank media advertising" extreme way to promote their own, the results of the advertisement did not mention his site, but finally curiosity prompted many domestic media to inquire about this high-profile to the head of the flooded website CEO who is Finally, we all naturally know that this is Hao Brother's website, and impressive, this is the pursuit of the promotion of the effect of Brother Ho.

Of course, it must be emphasized that such "good things do not go out, bad things spread thousands of miles." Marketing strategy is only the winning trick, not well-known small and medium-sized websites (enterprises) can be through such a strange way to impress others-those who have a certain well-known enterprises (web site) must be particularly cautious use, beware of "Ten years of work, destroyed", Self-Defeating, discredit their own brands-such as the July 2011 Yunnan, a well-known food companies forced from the Chengdu bus Line, "people singing for money, you sing hell ah" advertising.

And, the use of this "good things do not go out, bad things spread thousands of miles" marketing strategy must be in the odd phase, to "positive" mainly (in product services to work hard), can not be surprisingly and surprisingly. Otherwise, it becomes a grandstanding of the slick, will not really get the user's favor.

At the same time, "Good things do not go out, bad things spread thousands of miles" marketing strategy specific operation, but also to grasp the "bad news spread thousands of miles" in the "Bad" "degree", this, in the words of Hao, can only be a loss--and such a loss must be an insignificant "stain", as mentioned above, "show off" or "Wolidou" , we can not trample on the common social morality and basic industry standards, otherwise it is to the foot in the foot.

And it also shows that our marketing ideas must be more open, no matter how effective SEO or other methods, do not limit their own thinking, to truly local conditions, from the reality, ingenious ideas, is odd-ji, in order to really do a good job in the website (Enterprise) Promotion work (this article by Gouyn12 original starting , copyright, Wenzing, reproduced please link form to indicate the origin of the article http://www.gouyn12.com/e-marketing/373.html and this statement, thank you.