"Good voice" driven by the industrial chain

Absrtact: "China's good voice" is undoubtedly the hottest program this summer, the creation of more than one of the most exotic show on the topic constantly: song infringement, identity fraud, instructors deliberately performed, story making, digging horns, a series of negative news, so that the audience

"China's good voice" is undoubtedly the hottest show this summer, the creation of a number of the most "exotic" fu appeared on the topic constantly: song infringement, identity fraud, the instructor deliberately performed, story-making, digging horns, and so on, a series of negative news, let the audience began to doubt how far the large amount of gold-sucking program can go. And what is known as the "return to the essence of music", "The Good voice of China", How to "sound" to retain the increasingly ears audience?

Identity fraud,

Who can play

"China's good voice" positioning as "large inspirational professional music commentary program", to create "inspirational" and "professional" two major features, but the player identity fraud but let the real person based on the two major elements of a discount.

Soon after the first episode aired, netizens issued a "good voice is the Super Girl Fast Male Resurrection Race" query, they found that many of the program players have participated in the fast male super girls and other talent contests, "Peace is 2007 years Fast male, Liu Yue is 2006 years of Super Girls, Tintin is 2011 contest, Wang Nain is 2010 years fast male, Even Dong Zhe also participated in the 2009-year contest ...

"Resurrection Race" is just the most depressing audience is one after another contestant to "fake identity" debut: A program in the song "Spring" Huang, is a long time and did not red up professional singers, is not a nail shop boss, take a mature route to participate in many competitions of Xu Haishing, was repackaged into a cute little girl appearance; The fourth phase in the CAP T-shirt jeans debut, with a honest smile on the appearance of "good voice" of the Guan Zhe, was exposed not only to that English, Sun Yue, Mao Ning and many other singers have done albums, but also issued two personal albums, he is still Zhang film and television drama, The Queen's producer, has given "big life", "companion" and other creations, production and sang the theme song, In the circle of small famous.

And the most let netizens spit slot is, the fourth period of that dress shabby unprepossessing, with a "Someone like you" stunning full of "three students" Zhenghong. This girl, known as "The Adele of China," the Netizen picks out the life to dress the fashion, also has formed the band, has participated in the talent show, its female cock silk behind true identity is "The jazz singer, the writer, inserts the painter, the scene VJ, Fujian TV station 365 Night synthesis channel deputy Director". Netizens exclaimed, "This makeup of the band woman, really and last night," The Chinese good voice, "that quiet a little closed the Zhenghong is the same person? If so, should be able to get the best actress Oscar?!"

In this regard, "China's good voice," propaganda director Wei in the media interview explained that "we choose the core standard of students is good voice, as to whether he is a professional singer, have participated in other programs, it is not important." "But the question is, since it does not care about the professional experience and professional identity of the players, why should the program deliberately hide these?"

It is understood that "China's good voice" does not use the audition method, but by the Director Group to the whole country to dig students. May be a good voice difficult to find, or too much care about good voice, recently, "The Good voice of China" was referred to "special means" to dig 3 "a love of the Earth Fly Song" contestant; and Shandong satellite TV "Sound of Nature" is a burst of material said "China good voice" poach advised "the Sound of Nature" some 12 players back from the race, for this "sound of nature" The director even in the micro-Borrie advised the "good voice of China" "Goodfellas."

And in the fourth phase of the show, the first contestant Li Dai received "My Song," the original wanting of the Universal record company's lawyer letter, said his singing "My Song" has constituted a tort.

With a miserable story.

Attract attention

"Use the voice to tell the story and use the voice to transmit power." There are too many things in the voice, including life experience and dream! Wei and the "China Good Voice" host Hua Shao, in the media interview, all said the program's positioning and significance.

Indeed, because the "good voice of China" production team has built "China's Got Talent", for "in the shortest possible time to tell a most powerful story," they are very adept. Because of this, they also follow the majority of talent show the usual tricks: play the tough card, fight who more miserable than who.

Therefore, Xu Starfish will be affectionate in the program to tell the father died 3 months ago, let as a tutor Liu Huan and Ying on the spot tears, and she participated in the "Flower blossoming" competition in June this year, has revealed its "Grandpa critically ill, grandma is gravely ill", and another self-proclaimed "peasant workers" Shongyu, but also caused everyone to the program "story" questioning. Then, netizens will play their "human flesh search" ability, dug out the Huang, Zhang, Shongyu and other players in the program told the story of the "truth", and asked, "Is this really a good Chinese voice or Chinese good acting?" The draft is to listen to the song, not the story, than who miserable, no meaning! " After the contestants can not tell the story, the good program became a nonsense stories ...

In this respect, Wei still stressed: "The Chinese Good Voice" This program is the only selection criteria is sound, whether you are professional or grassroots, when you have a good voice, you have a ticket. The judges turn around because of the player's voice, not for other reasons. As for the player's background story, it just makes the player more flesh and blood. "and said that storytelling is" the Voice "Copyright party program mode requirements.

All along, the television industry has determined that audiences need such sensational entertainment programmes, but they are not in a position to provide more creative and sincere programmes. While Chinese TV programs are often used to copy western TV programs, they are also learning technical rather than spiritual core. As far as "the good voice of China" is concerned, its story is indeed an inseparable part of the program, it makes the program more stereoscopic, more emotional, but the problem is that the effect is based on the real, false stories can only be rejected. In the interview, the reporter learned that some viewers can not endure those sensational false stories, and refused to watch the show.

More netizens said, "it is necessary to make their own fake stories of the contestants to do some punishment or warning," because this "directly and fundamentally hurt the program's core value of the" real, inspirational, dream, because these are based on the real. "Netizens think that it doesn't matter whether the players have participated in other competitions before, but they can't make up stories to cheat the audience's feelings."

"Good voice" driven by the industrial chain

The super red of "The good voice of China", bring about the speeding blowout of advertisement: 150,000, 200,000, 300,000, 350,000, 360,000, after the broadcast of the short period of 20 days, "The good voice of China" advertising fee has undergone a rocket journey, from 15 seconds per 150,000, the rapid surge to every 15 seconds 360,000, refresh the record of Chinese television ads , but also beyond the normal day of CCTV ads. According to the program's 22-minute advertising hours, only the fourth phase of the show's hard ad revenue is 36.18 million.

and in order to accommodate the most massive advertising content, the host of Chinese less speed is also in the hurricane. In the July 27 evening broadcast of the third phase of the program, the Chinese less in 43 seconds, with nearly 400 words per minute of the amazing speed, will be up to several pages of the opening statement, the top of the domestic variety show. For this reason, Hua Shao expressed pride in micro-blogging: "Advertising giant fast, I try." "But the audience is not buying it," Hua Shao is simply to sell herbal tea. ”

"The good voice of China" not only let the TV station count money to soft, the exclusive purchase of the "good voice of China" network copyright video site, also earn pots full of, "Youku all the ' good voice ' advertising points are all sold out, because the TV advertisers can not fit, so they plug into the video site." "Wei revealed.

and advertising revenue and 80 million to 90 million of the naming fee is only a dominant income, in the producers, broadcasters, instructors, players see, there are more hidden gold deposits to be explored.

It is understood that the "good voice of China" will be staged on September 14, the annual festival, and this last one will be auctioned, each advertising position will be competitive, then the advertising fee will be able to easily billion.

The development of the back-end industrial chain is also an important part of the gold mine. According to Wei, "online mainly with a number of Web sites and digital music platform to cooperate, for the tutor selected the special strength of the students, we will help them to produce special music albums." "And the line of industrial ideas can not be ignored," we will be well-known in the national chain of the interpretation of the bar, we are called v-house in the performance of the show, there are some small fans meet. In addition, we also have a national tour, September 14 broadcast the last episode, 21st we will launch the first stop of the Macau national tour. There are even plans for overseas tours, including Singapore and the United States. ”

"The good voice of China" is made by Shanghai star and Zhejiang TV, and two almost at the same time to see the Netherlands "the Voice", when the star actively contacted the Netherlands authorization, Zhejiang Satellite TV also contacted the copyright party, and finally two to 2 million yuan royalties to the "the Voice" in China's 3 years of copyright, and to achieve a "gambling agreement": Star Commitment program ratings to reach a certain point, below this point will be used on the negative to the model, higher than that, the star would get a huge return. This is a bundled form of cooperation, sharing both benefits and risk.

The 4-star mentor will also cut a big cake at this income feast. Although previously they were users spit slot as: Harlem is to do the host, Kun is to do propaganda, Ying is to chat, Liu Huan is to open a parent meeting. It is understood that instructors are not taking basic salary, but participate in the program income dividend.

Recently, the "good voice of China" and China Mobile cooperation of the ring tone business news was widely spread, outside the estimated individual singers can reach 10 million yuan download. According to 8 trainees per tutor, 4 instructors will produce a 320 million-yuan ringtone market. The tone download income will be divided by the Chinese mobile, the program group and the instructor of the player in proportion, and it is predicted that the mentor's income will not be less than 20 million.

In addition to the expected dividends, the more realistic advantage is that the value of the tutor also with the program bullish. They are said to have risen at least 10 times times the value of their mentors because of their participation in the program.

Aesthetic fatigue of "blind listening and blind selection"

"China good Voice" original copy from the Netherlands "the Voice", so from the blind to listen to the program creative to "I want You" stage design, are "the Voice" as a template, and invited "the Voice" production team in person guidance.

In the past two years, the purchase of the original program copyright, has become the Chinese television industry a fashion. According to statistics, nearly two years of red Hot 90% of the program is to buy the copyright, such as "China's Got Talent show", "We Date", "China Dream Show" and so on. Because of the original copyright party sent the "flying producer" guidance, and a market and audience test summed up the program "Treasure", the success of these programs also greatly improved. But some people believe that the purchase of the original program is the initiative to lose the original lazy, the equivalent of suicide road.

Moreover, Chinese television programs have always copied the rampant cloning. In the case of "blind listening and Blind selection", the car crash shows "the Sound of nature" in addition to the "good voice of China", "Perfect Voice", "A love of the Earth Flying Song", and the "selection of sound" concept of the music talent show, more "Flowers blossoming", "sound Moving Asia", "Passion singing", "Perfect Voice", "the oratorio "And so on more than 10 files.

As far as the "good voice of China" is concerned, 28 countries around the world have bought the copyright of the Dutch Voice, with NBC and BBC all playing their ace, and the German and Australian editions are very good. But the program faces a question of "Where is the show" after the world has not solved the "blind choice".

"Blind" has made the national version of the Voice, but this program cannot be indefinitely chosen. Instructors with their respective students for the "Battle" link, then the "Live show", and finally the final, the current full cycle of the program is so, "blind" after the drop in the audience is almost unavoidable. In fact, the "good voice of China" to the third stage, the audience has been tired, commented that "a player is inferior to one issue, until the third phase has not had the original stunning feeling."

"We have considered the question of blind choice." The first season is going to do 10, increase the proportion of blind selection, accounting for six, battle only do two, live to do a phase. The final finals, not to mention the white-hot. "Wei said that by shortening the cycle to adjust the rhythm of the season, it is possible to circumvent the" blind selection "after the weakening of the shortcomings.

China's draft enters a big era

There's a lake.

"China's good Voice" just aired three episodes, gathered a super high man gas, became the most eye-catching TV music talent show this summer. International stylish stage design, the original Netherlands "the Voice" copyright introduced, Super production team, superstar mentor talk show, media said with the "good voice of China," the introduction of Chinese talent show into a large era.

Regardless of how much money the production team spent, how the instructors invited, where the singer was dug, from the whole production concept of the program, broadcast effect, it can be concluded that this program than any other talent show more attention to participate in the program singers. When any singer, standing in the world's top stage sound, band, singing their most wanted to express the music, then whether or not the instructor turned around, it is a great dream come true, not to mention the moment of four instructors turned.

A good voice with a story

From the Super Girls, the Chinese Dream Show all the way to see the audience know that China does not lack good voice, in every corner can find our hearts Emil, Terry, Chuan, Lin Tai Jia, Jane Zhang, Li Yuchun ... However, since that year, Hunan TV's "Super Girl," the public can directly choose their hearts Li Yuchun, Jane Zhang and staged the National entertainment Carnival, music talent show more and more like in the production shed in the production of self-hype self-speculation of the vulgar family drama. Selected singers are very multiplicity, or from a show to another show field, become a talent.

There may be many reasons for these dilemmas, but the entire production team does not really respect the singers who are in the draft, the program is finished, and the singer's task is completed.

Fortunately, China is not a lonely planet, the United States on the other side of the ocean, the "the Voice" unusually hot, the singer's single can board the bulletin list, become the most dynamic voice of American music. Not only that, the British show and other talent show shows also in the local birth of a national idol.

No matter where, we always like to see the success story of the reverse of cock silk. Because, that is indeed our daily life, is our true dream. "The Voice" gave us another time to witness the "miracle", and this miracle happened in the group of people buried in the music corner of China. Therefore, the "Good Voice" program group in advance for the audience to find a good voice of the story, it becomes a very important thing.

In a word of Kun, you have a story in your song, and people who have such a story will be able to sing this feeling, when they say this, Kun just dry their tears. Relatives leave the pain, marriage planners, like the Military Academy of the three fat girls, playing many years of musicians to do behind the scenes, to impress our voices behind are rich stories and feelings. The "good voice" production team made small pieces for each singer less than two minutes, but they have to use a few 100 minutes of material to complete. In the words of the Director, we are in the way of shooting a TV show, to treat every broadcast, where there are people with music and stories.

The mentor's real talk show.

Finding a good voice, how to show it, and how they will be in the future depends on a long-term plan for the program, so the music team, represented by the Mentor Corps, will decide whether the good sound is just a blip in the show.

The "good voice" prototype has already developed a template for the program, must be a singer, and must have two first-line singers. "Good voice" team also found Liu Huan, Ying, Yu Cheng Qing, kun these four-bit heavyweight singers to be mentors. The program requires four instructors to turn back to the singer, only to judge whether the reason for the turn of The voice, a singer if more than two instructors turned around to choose from these mentors any mentor, and join his performance team. This choice determines the instructor's initiative and passivity, and the change in the relationship between the singer and mentor also leads to more uncertainty and drama, which makes the program look better.

In addition to the singer, in the performance stage, the instructor in the "good voice" is also a performer, but here is the teacher's reality show. Unlike the previous talent show judges who were hidden from some of the live roles, the "good voice" of the instructors listening to music, whispering, muttering, dancing are closely watched the camera to show the audience. When Liu Huan, ying with the unprecedented close-up of the audience, their fans will be how satisfied, the original Idol's true temperament is such.

Unlike the previous talent show, the host has become a behind-the-scenes newspaper advertising dish name and outside the field of soy sauce, and the interaction between the instructor and the singer has become the focus of the program. In terms of time, this part of the time has been more than the singer singing time, the teachers Spit lotus, gag, each other rob people or with the singer said to bring out a moving story. Some say they're worth 20 million, and I'm sure it's worth it. Instructors for a while guest host, a moment by the singer invited to go up to sing a paragraph, a moment of tears, a moment to stand up and harmony, a program down, it is estimated that no more than the four mentors more hard "judges".

Such an international model of the mold, production team to mobilize all the power to mobilize the singer-centered, there are an unexpected life story, super singers to the scene both as a mentor and talk show, which has a program can give you such a banquet ah. Such "good Chinese voice", not fire are embarrassed. The question is how the culture and entertainment environment in China can keep miracles going, and we have to wait and see.